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Consulting Art Director
Starmark
Fort Lauderdale, FL
Assist in leading design on various interactive projects.
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Consulting Art Director
Merit Mile
Boca Raton, FL
Present
A full service boutique advertising agency. I develop materials across multiple channels from Interactive web and mobile to print and social media.
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Consulting Art Director
LeSutra Spirits
New York, NY
A spirits brand established in 2011 that produces sparkling premium infused vodka liqueur. I worked with the CEO to develop the brand and design all brand elements necessary to take it to market. . POS materials, posters, sell sheets, and website.
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Lead Designer
BGT Partners
Miami, FL
A digital marketing and design agency that specializes in the tactical development of online user experiences that provide measurable results and ROI. I worked as Lead Designer to develop projects for clients such as Capital Grille, The Borgata Casino Resort & Spa, Bank Atlantic, and FPL.
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Lead Ecomm Art Director
Juicy Couture
New York, NY
An upscale fashion brand for young women and division of the Liz Claiborne company. I was brought in as design consultant for online marketing just as the new ecomm department was being created. Worked closely with the VP of online marketing to develop a process for developing and maintaining consistent creative content across web, email, and mobile channels.
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Associate Creative Director
Emerge Partners
New York, NY
A full-service boutique advertising agency. After ID Society merged with Emerge Partners, I was retained as part of the staff that would be integrated into the Emerge creative department. T-mobile made up a solid 80% of the agency's business at that time. As a more traditional agency, Emerge brought us on to assist in winning more projects within T-mobile's online business. * Directed the redesign of T-mobile SCOOP - an interactive online newsletter. As a result, the site substantially elevated web response to the brand amongst its members.
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Associate Creative Director
ID Society
New York, NY
An interactive boutique advertising agency. I came to ID Society as the agency's first official employee and worked my way up from junior designer to associate creative director as the agency grew from 5 to 50+ employees over 10 years (all without any external funding.) As a small agency I learned to wear many hats as I helped to grow the agency's business, structure its creative process, and gain the loyalty and respect of its owners. * Helped to win the agency's first major liquor client through an interactive campaign resulting in a 40% opt-in rate which far exceeded the client's goal. This then resulted in referrals to many other high-caliber Diageo liquor brands for years to come. * Developed the first ever Ciroc Vodka web presence in the U.S. * Developed the conceptual & design direction for Giorgio Armani's first-ever ecommerce beauty website.