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Senior Copywriter
Atlanta, GA
Oct 2016 - Present (4 years 10 months)
* Develop content for marketing materials, including brochures, press releases, agent communication bulletins, emails, direct mail pieces, advertisements and web banners.
* Research topics and create content for quarterly agent newsletter.
* Work with marketing team to update web content and aid in the launch of new products.
* Proofread and edit all communications and content.
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Freelance Copywriter
Atlanta, GA
Jun 2006 - Present (15 years 2 months)
* Write press releases, blog posts, web content and various short-term assignments for a variety of clients.
* Responsible for the production of marketing materials for clients and the creation of compelling copy for one-sheets, brochures and emails.
* Create content for and maintain social media campaigns.
* Contributing editor for SocialiteLIfe.com and Celebitchy.com, writing original features and pitching and conducting celebrity interviews.
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Contract Copywriter
Atlanta, GA
May 2016 - Oct 2016 (5 months)
* Researched and developed copy for a predominantly online environment including websites, landing pages, banners, email campaigns, social media, blogs and press releases.
* Created content for and helped launch Madison School of Healthcare website.
* Proofread and edited content for clarity, style consistency, spelling and grammar.
* Developed SEO-friendly web content to ensure consistent brand messages and editorial standards across all content.
* Employed strategic key phrase placement within compelling marketing copy.
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Communications Director
Johns Creek, United States
Dec 2014 - Oct 2015 (10 months)
* Created content for and edited monthly Club newsletter and weekly email blasts to Club membership.
* Responsible for website maintenance and creation of web content.
* Worked with various departments on event promotions, including developing promotional schedules and creating posters and other printed materials, digital billboards and targeted email campaigns.
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Branding Content Specialist
Atlanta, United States
Mar 2014 - Dec 2014 (9 months)
* Responsible for print and digital content development.
* Updated company Twitter feed and LinkedIn page using social media management systems.
* Developed clear, engaging, creative copy for use on company website, sales collateral, product detail, company blogs, email newsletters, thought leadership pieces, and presentation copy.
* Worked with marketing analytics to evaluate effectiveness of web and other copy against KPIs.
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Senior Writer/Editor
Johns Creek, United States
Mar 2013 - Mar 2014 (1 year)
* Created content for marketing materials (including brochures, posters and flyers) that are aimed at WFG's various audiences, including clients and prospective associates.
* Maintained brand identity through articles, blogs, and emails that reflect the mission of WFG and the financial services industry as a whole.
* Prepared original content for, and edited WFG's magazine, Business and Finance.
* Conceived, wrote, and edited feature-length articles and interviews published on the WFG website and promoted in emails.
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Marketing Copywriter/Content Management Specialist
Jupiter, United States
Nov 2011 - Jan 2013 (1 year 2 months)
* Developed concept, copy and provided layout assistance for brochures and marketing collateral.
* Implemented a new online customer service training program including designing exams and producing training materials.
* Scripted and produced videos to assist Field Representatives and customer service staff.
* Created web content including blog posts on a number of pet-related topics.
* Conducted research for new product development.
