Christine Fitzgerald Pro

• Creates content for and proofreads online digital ads, promotional emails, direct mail, text messaging (SMS) and app message center; research industry standards, vendor and competitor sources to develop copy that aligns to The Home Depot brand and copy standards.
• Collaborates with marketing and merchants on focus and content to promote and protect The Home Depot brand; ensures message is consistent with strategy and leadership vision; provides a connected messaging/customer experience across channels.
• Works with creative staff, marketing/project managers, agencies and others to deliver copy that is accurate and adheres to corporate/federal/state regulations.
• Developed overarching messaging for Harvest and Back to Campus events that was utilized in all Home Depot digital channels.
• Creates copy for HD Home emails, which average a 50% open rate.
• Exhibits strong project management to meet deadlines; provides analytical and problem-solving skills to help improve processes.

* Develop content for marketing materials, including brochures, press releases, agent communication bulletins, emails, direct mail pieces, advertisements and web banners.
* Research topics and create content for quarterly agent newsletter.
* Work with marketing team to update web content and aid in the launch of new products.
* Proofread and edit all communications and content.

* Write press releases, blog posts, web content and various short-term assignments for a variety of clients.
* Responsible for the production of marketing materials for clients and the creation of compelling copy for one-sheets, brochures and emails.
* Create content for and maintain social media campaigns.
* Contributing editor for SocialiteLIfe.com and Celebitchy.com, writing original features and pitching and conducting celebrity interviews.

* Researched and developed copy for a predominantly online environment including websites, landing pages, banners, email campaigns, social media, blogs and press releases.
* Created content for and helped launch Madison School of Healthcare website.
* Proofread and edited content for clarity, style consistency, spelling and grammar.
* Developed SEO-friendly web content to ensure consistent brand messages and editorial standards across all content.
* Employed strategic key phrase placement within compelling marketing copy.

* Created content for and edited monthly Club newsletter and weekly email blasts to Club membership.
* Responsible for website maintenance and creation of web content.
* Worked with various departments on event promotions, including developing promotional schedules and creating posters and other printed materials, digital billboards and targeted email campaigns.

* Responsible for print and digital content development.
* Updated company Twitter feed and LinkedIn page using social media management systems.
* Developed clear, engaging, creative copy for use on company website, sales collateral, product detail, company blogs, email newsletters, thought leadership pieces, and presentation copy.
* Worked with marketing analytics to evaluate effectiveness of web and other copy against KPIs.

* Created content for marketing materials (including brochures, posters and flyers) that are aimed at WFG's various audiences, including clients and prospective associates.
* Maintained brand identity through articles, blogs, and emails that reflect the mission of WFG and the financial services industry as a whole.
* Prepared original content for, and edited WFG's magazine, Business and Finance.
* Conceived, wrote, and edited feature-length articles and interviews published on the WFG website and promoted in emails.

* Developed concept, copy and provided layout assistance for brochures and marketing collateral.
* Implemented a new online customer service training program including designing exams and producing training materials.
* Scripted and produced videos to assist Field Representatives and customer service staff.
* Created web content including blog posts on a number of pet-related topics.
* Conducted research for new product development.