(Gwen) Grace Yeh
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About
Gwen Grace is a content creator who specializes in producing, branding, and writing. She has over six years of experience in the marketing and editorial industries, working for companies like Campus Apartments, Lizzy Ford Books LLC, The Odyssey Online, and writing as a Student Voice for LinkedIn.
In 2017, she graduated from the University of Arizona with a degree in Marketing, and minors in Spanish and Creative Writing. She was named an Eller Centurion and received the 2017 Thinking Forward Award, which is given "in recognition of the ability to lead the next generation of responsible citizens and marketing professionals."
At Macy's, she works as an Omni-Buying EDP, where she acts as a liaison between digital and brick-and-mortar purchases. Aside from her work with Macy's, she is also the host of a career-oriented podcast, "Almost Inexplicable." -
Education
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Bachelor of Science MarketingUniversity of Arizona2013 - 2017Double Minored in Spanish and Creative Writing
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Experience
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Podcast HostTucson, AZSep 2016 - Present (9 years 10 months)I produce, edit, and write all of the show content and questions. Additionally, I scout new guests and have created a new google form for those interested in being featured on my show. Current listener base ranges from 30-85 listens per episode. Past guests include a doctor for the NBC 2016 Rio Olympics, a self-made millionaire, an Instagram famous photographer and influencer, and an ex-marine turned English teacher. For the full range of episodes, please follow the link below.
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Featured AuthorMar 2017 - Mar 2017"In the beginning they were like an unruly lover I was trying to persuade into a relationship... They remained exactly as they were, whereas I felt the instant ramifications of this mismatch. But still, they were attractive and convenient and I was much more willing to submit myself to discomfort than to admit my misjudgment."
Excerpt from my published piece, "Boots and the Infinite Struggle of Attachment" -
Online JournalistTucson, AZOct 2016 - Feb 2017 (4 months)* Created weekly solutions-based articles focusing on lifestyle issues, leading to 10% increase in engagement
* Capitalized on social trends to curate inspirational and shareable content across varied markets -
Omni-Buying InternMacy'sNew York, NYJun 2016 - Jul 2016 (1 month)* Co-produced personalized product proposals to drive digital purchase through platforms such as Chatbot
* Synthesized seasonal sales data based on consumer color preference, to assist in informed buyer purchases -
Marketing and Public Relations CoordinatorLizzy Ford Books LLCTucson, AZApr 2015 - Oct 2015 (6 months)* Curated author's website, generating weekly content that led to a 25% increase in page views
* Increased brand awareness by leveraging $1000 ad budget to arrange cover reveals, book features, and blog tours Leadership Activities and Skills -
Pledge Class PresidentAlpha Kappa Psi Professional Business FraternityTucson, AZFeb 2015 - May 2015 (3 months)* Led over 25 pledge brothers career-oriented business pursuits resulting in a 90% initiation rate
* Advised over 40 petitioning members on professionalism and business etiquette fortify career goals -
Teller Operations ChairThe University of Arizona Spring Fling Business BoardTucson, AZJan 2015 - Apr 2015 (3 months)* Audited weekend cash operations, with receipts grossing over $500,000 to support future endeavors
* Facilitated 3 training sessions for over 20 volunteers, ensuring ethical, efficient banking practices
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Awards
Thinking Forward: Leadership and Innovation in Marketing Award 2017
| Eller Multicultural Excellence Award 2016-2017 |
Eller Centurion Class of 2017 |
Eller Rising Star 2015 |
Wildcat Excellence Award 2013 -
Affiliations
Eller College of Management
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@ygwengrace, member since 2017
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Following 1
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Followers 1
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