Yissel Cabrera

Responsible for social content posted on magazine’s Facebook, Twitter & Instagram & monitoring accounts.
Daily creation of bilingual blog posts covering current events relating to music, fashion and popular culture.
Assist in all editorial fashion & cover shoots.

Developed weekly strategic events-based marketing campaigns to drive new clients and increase revenue.
Managed creative design of marketing collateral, advertising (copywriting and design) web site & social
media creation and management.
Secured local & regional press for events within the media by developing and distributing press releases.

Served as Copy Chief and Creative Director for all marketing collateral.
Develop marketing goals through brand building measures, compelling presentations while continuously developing innovative marketing strategies.
Conceptualized and executed original themes for special events such as Miami Music Week, Fashion Week, Halloween, Super Bowl, & New Years Eve.
Developed creative event proposals and corresponding marketing materials to secure new clients.
Supervised marketing communications and produced original content for newsletters, email and social media
campaigns, press kits, website copy and annual reports.
Provided art direction to graphic designers and web developers on the look and feel for, the company
website, all event invitations, promotional videos, and newsletters.
Expanded company’s media contact relationships through public relations efforts comprised of press releases,
& media outreach.