Yousef Al Fakih

in depth knowledge of all aspects of brand development, advertising and creative solutions delivering projects from concept through to launch, working for some of the world's most recognized brands and local brands. Combine innovative thinking with a commercial eye and inspirational leadership to ensure creativity that gets results. Expert in integrated campaigns, concept creation, ideas generation and art direction for ATL, BTL, events, activation, branding, digital, social media and packaging.

Clients: Abu Dhabi Al Emarat TV, Dubai Electricity and Water Authority (DEWA)

Cheil Worldwide Dubai Electricity and Water Authority (DEWA) Senior Art Director

Fa, Persil.

Clients: Department of Economic Development (DED), Competitive Edge Strategic Development (CESD), Mega Mall, Health Bay Polyclinic, CFC (Canadian French Contracting L.L.C.), Orient Oil, Park

Al Garhoud Private Hospital Medtronic and Graffiti Fashion Zone. Clients: Chevrolet, Opel Role: * Work from a creative brief to deliver a strong, consistent, and creative solution within strict timelines. * Working closely with the CD & copywriter to generate creative ideas and concepts to fulfill the client's brief. * Working on ATL and BTL advertising campaigns including online/ offline materials.

Clients: Mitsubishi - Al Habtoor Motors, Diamondlease, Dreamland Aqua Park, Subway Role: * Managing a creative team of designers. * Working closely with copywriters and designers to develop ideas and concepts for emerging brands within the UAE. * Mentoring and helping the team gain stronger creative abilities. * Taking direction from creative briefs to develop engaging concepts for integrated campaigns.

| Head of Department Clients: Unilever Arabia: Worked on several projects for leading brands such as Vaseline, Signal, Close up, Lifebuoy, Dove, Fair & Lovely, Lipton, Comfort, Omo, Jif, Lux Progress, Sunsilk, Clear, Knorr, Rexona, Axe & Brooke Bond to name a few. L'Oreal Middle East: L'Oreal Paris, Dermo-Expertise, Excellence, Preference, Garnier Color Naturals, Fructis & Skin Naturals. Heinz: Heinz Ketchup.

Scotch-Brite, Post-it. Procter & Gamble (P&G): Gillette, Duracell, Oral-B & Braun. Kraft Foods: Tang, Planters, Cheddar Cheese, Corporate Brand Presenters & Corporate Profiles for on-line use. Americana: KFC, Pizza Hut & Hardees. Lacnor: Lacnor Juice. Al Bustan. MSF (Medecins Sans Frontieres). Paras Pharma: Moov, Livon. Role: * Managing and directing studio that consisted of five creative designers. * Guiding designers throughout the implementation process to meet the established deadlines. * Working closely with designers to raise the bar of the creative output, inspiring them to take the project to new heights. * Following up on project changes from client servicing until the final approval. * Responsible for the creative output of the entire team, which must be executed in a quality and timely manner, and encourages team members to make innovative contributions and embraces new ideas.