Yvan Goudard

Branding, Design & Communications

Bangkok, Thailand

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About

● SHORT SUMMARY:

Yvan is an accomplished and integrity-driven branding & advertising expert with an extensive experience around the globe, both as an employee and as an entrepreneur.

● LONG SUMMARY:

Yvan has over 2 decades experience of organizing, managing and developing creative solutions for numerous iconic brands in the Middle East and Asia, the most recent including the strict adherence to Etihad Airways brand guidelines at all levels as well as the implementation of the newly created guidelines.

A seasoned creative with years of multi-disciplinary experience worldwide, Yvan has been trained to think in a 360 degree manner – to consider all touch points and aspects of a brand as well as discover some new ones, working alongside internal departments and external suppliers to achieve any marketing objectives, growing and nurturing brands.

● Can his experience help you make a difference? Please browse through his specialties & history.

● Offerings: consultancy for through the line advertising campaigns and pitches, brand ambassadorship, brand development, brand management, rebranding, creative direction.

● Common misspells: Ivan Goudard, Yavan Godard, Evan Goodart, or Clos Goudard, Clot Goudard, Claude Goudard, 爱吻, يفان كلوت جودارد, อิวานศิลปะที่ดีสุขุม

Specialties:

✈ Branding and re-branding

✈ Brand Management

✈ Brand Stewardship

✈ Aviation, Telecoms & FMCG

✈ Inflight branding, Exhibitions branding, Frequent Flyer program branding

✈ Strategic Thinking

✈ Creative Direction

✈ Cultural Sensibility

✈ Project Management

✈ Through The Line Advertising

✈ Presentation

✈ Advertising in Post-war Zones

✈ Social Media

✈ eBook Publishing

✈ Digital Books Distribution
Education
- MBA Busines Administration, General
  
  University of Gloucestershire
  
  2021
- MBA Busines Administration, General
  
  University of Gloucestershire
  
  2021
- BTEC Strategic Management & Leadership
  
  Universities
  
  2019
- BTEC Strategic Management & Leadership
  
  Universities
  
  2019
- BCom International Trade
  
  Lycée Louise Michel
  
  1989
- BCom International Trade
  
  Lycée Louise Michel
  
  1989
- Cambridge 1st
  
  Croydon College
  
  1987
- Cambridge 1st
  
  Croydon College
  
  1987
Experience
- the airline alongside Landor and Yates+Partners
  
  Led a team of designers produce communications and designs for ads events exhibitions lounges delivering top quality work within tight deadlines. - developed processes to increase efficiencies and the quality of outputs - rolled out the complete rebranding of - rebranded all major Italian airports in just 2 weeks for Alitalia relaunch - produced key designs for F1 sponsored event in Abu Dhabi Past Career
- Manager Branding & Graphic Design
  
  Etihad Airways, UAE
  
  Project communication of the Midfield programme (operational readiness of the third largest airport terminal in the world) targeting a wide range of stakeholders (from board members operational staff). - automated the production of the project risks reports reducing man-hours from 50 0.25 h./month by leveraging on Office 365 streamlined the production of Hub Connect (monthly internal newsletter) resulting in doubling the amount of content while halving the production time (400% productivity gain) - consistently produced top executive presentations delivering clear reporting and triggering projects approval with a 100% success rate terms of contents deadline and clarity - ensured that every single piece of communication across all channels were 100% on brand
- Communications & Branding Consultant
  
  Y Consulting LLC
  
  Supports projects with best-in-class communication, effective design and compelling storytelling. - developing an immersive 3D virtual art gallery with a tokenized art marketplace built on blockchain - created the branding and full Wordpress website of 3D Property in just under a month Project Stakeholders Communications - Etihad Airways
- Branding & Communication Consultant - Froggystyle
  
  UAE - Thailand
- Creative Director - FP7
  
  Mccann Erickson
  
  Saudi Arabia
- Freelance Designer - Crayon de Soleil
  
  Saatchi & Saatchi
  
  France
- Editor / Studio Manager
  
  Scoop Communication Agency
  
  France
- Tahiti
- Branding & Communication Consultant - Froggystyle
  
  UAE - Thailand
- Creative Director - FP7
  
  Mccann Erickson
  
  Saudi Arabia
- Freelance Designer - Crayon de Soleil
  
  Saatchi & Saatchi
  
  France
- Tahiti
- Manager Branding & Graphic Design
  
  Etihad Airways, UAE
  
  Project communication of the Midfield programme (operational readiness of the third largest airport terminal in the world) targeting a wide range of stakeholders (from board members operational staff). - automated the production of the project risks reports reducing man-hours from 50 0.25 h./month by leveraging on Office 365 streamlined the production of Hub Connect (monthly internal newsletter) resulting in doubling the amount of content while halving the production time (400% productivity gain) - consistently produced top executive presentations delivering clear reporting and triggering projects approval with a 100% success rate terms of contents deadline and clarity - ensured that every single piece of communication across all channels were 100% on brand
- the airline alongside Landor and Yates+Partners
  
  Led a team of designers produce communications and designs for ads events exhibitions lounges delivering top quality work within tight deadlines. - developed processes to increase efficiencies and the quality of outputs - rolled out the complete rebranding of - rebranded all major Italian airports in just 2 weeks for Alitalia relaunch - produced key designs for F1 sponsored event in Abu Dhabi Past Career
- Communications & Branding Consultant
  
  Y Consulting LLC
  
  Supports projects with best-in-class communication, effective design and compelling storytelling. - developing an immersive 3D virtual art gallery with a tokenized art marketplace built on blockchain - created the branding and full Wordpress website of 3D Property in just under a month Project Stakeholders Communications - Etihad Airways
- Editor / Studio Manager
  
  Scoop Communication Agency
  
  France
Awards

http://www.talents-of-afghanistan.com
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@yvan, member since 2007
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