Vonnie Pytel
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About
I’m a creative leader who turns complex ideas into clear, compelling, and visually striking experiences. For over 15 years, I’ve partnered with product, marketing, and project teams across CPG, B2B, and B2C industries to bring brands to life—both on the page and on the screen.
My work bridges the gap between creativity and compliance: I translate technical and regulatory requirements (FDA, UL, WQA, IAPMO) into materials that are accurate, engaging, and easy for customers to understand. From product labeling and instructional manuals to marketing campaigns and brand strategy, I ensure every piece reflects the brand’s voice and delivers measurable results.
Leading creative teams, managing workflows, and collaborating with clients are where I thrive. Whether mentoring designers, coordinating with remote teams, or overseeing multiple projects simultaneously, I focus on quality, consistency, and impact.
Tools I love: Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat) and Microsoft Office 365—helping me bring ideas from concept to polished deliverables efficiently.
If you’re looking for a creative partner who can combine strategy, design, and technical precision to elevate your brand and communicate clearly, let’s connect. -
Education
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Bachelor of Fine Arts BFA Visual CommunicationsIllinois Institute of ArtGPA: 3.96 | Top 5% of Class
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Associate of Applied Arts and Sciences AAS Advertising, Design & IllustrationThe College of DuPageGPA: 3.92 | High Honors
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Experience
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Lead Creative DirectorPytel Productions, LLC (Design Agency)Joliet, ILJan 2008 - Present (18 years 5 months)As the creative lead for Pytel Productions, I partner with clients across CPG, B2B, and B2C industries to craft impactful print and digital campaigns. I guide projects from concept to production, ensuring brand consistency and high-quality deliverables that exceed client expectations. Managing multiple projects simultaneously, I oversee timelines, budgets, and team workflows, while mentoring designers and fostering creative collaboration. My hands-on approach ensures every campaign aligns with brand strategy and delivers measurable results.
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Senior Writer | EditorAug 2018 - Jul 2025 (6 years 11 months)At Culligan, I transformed complex engineering and regulatory requirements into clear, customer-friendly documentation. I wrote and edited product labels, user guides, installation manuals, and technical materials, ensuring compliance with industry standards. I also designed technical line art and produced print and digital documents using Adobe Creative Cloud, making technical content visually engaging and easy to understand.
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Chief Marketing Officer | CMOREVitalize Investment, Inc.Boca Raton, FLOct 2016 - Apr 2018 (1 year 6 months)As CMO, I led marketing strategy, brand positioning, and campaign development for a real estate and financial services firm. Collaborating with stakeholders and subject matter experts, I created promotional campaigns, PR materials, and advertising assets that strengthened the brand and drove business growth. I also optimized visual assets to ensure consistency across all marketing channels.
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Senior Graphic Designer | Art DirectionTaylor Precision Products Inc.Oak Brook, ILNov 2011 - Jul 2015 (3 years 8 months)I directed packaging and print design for regulated consumer and medical products, implementing FDA-driven updates and certification requirements. Leading a team of designers, I ensured quality, consistency, and compliance across all deliverables. My designs helped products meet regulatory standards while maintaining strong visual appeal.
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Creative Direction | Sr Graphic DesignerRolling Meadows, ILMay 2006 - Dec 2008 (2 years 7 months)I shaped the creative vision for licensed CPG programs, developing style guides and brand strategies for new product lines. I managed freelancers, illustrators, and artists to deliver cohesive designs and co-branded campaigns for retail partners. I also illustrated children’s books, bringing products to life with a consistent and engaging visual style.
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Art Direction | Product DesignerHoffman Estates, ILNov 2004 - May 2006 (1 year 6 months)I designed original artwork and product concepts across jewelry, accessories, apparel, and home décor. I collaborated with overseas manufacturers and domestic vendors to produce high-quality, production-ready assets. My designs balanced creativity with commercial appeal, helping launch new products successfully in the retail market.
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Awards
National Outstanding Leader and Teacher Award 2004 | Full Tuition Scholarship and Grants to The College of DuPage | Scholarship to The Illinois Institute of Art-Schaumburg | Graduated with high honors and in the top 5 percent of class
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@yvonnepytel, member since 2011
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