Zac Atwell

* Designed Cleat and Turf models for the most elite Baseball, Football, and Lacrosse athletes in the World
* Designed and redefined the complete Lacrosse Category Line for Professional, Collegiate, HS, Middle, and Grade School Athletes
* Collaborated with the Global Football Team on cross-category tooling innovation concepts
* Contributed to the Field Sports Innovation Team for industry leading performance solutions * Worked with industry leading 3D Designers and cutting edge 3D software to build functionally driven computational designs for footwear tooling
* Traveled to Asia to work directly with the Team to solve for fit, cost, and manufacture problems
* Delivered: Research, Marketing Strategies, Image Boards, Sketches, Renderings, Tech Packs, and Line Art

* Designed high performing and cost efficient footwear across Basketball, Running, and Training categories
* Designed and led the development of one of Nike's top 5 selling shoes for all of 2020
* Awarded patents for traction and upper innovations for the Basketball, Running, and Training categories
* Worked with grass-root focus groups for insights and performance solutions

* Developed Industry leading and Tour proven products for U.S. and Global markets
* Lead Designer and Project Manager responsible for the successful design, development, and re-launch of the Adams brand for the Blue line of Metalwoods and Iron
• Collaborated via digital renderings, ideation, and prototypes with the Vice President of Product Innovation and Executives from around the world
• Generated a broad portfolio of work consisting of, but not limited to: Performance golf equipment including club designs for irons, metalwoods (drivers, fairways, and hybrids), wedges, putters, and their components, ranging from weights, grips, shaft graphics, to their respective head covers, and golf bags
• Provided tech packages for manufacturing including orthographic views, section lines, finishes, graphics, masking lines, part lines, patterns, and textures