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Brand Creative

Zachariah Crawford

San Diego, CA
Available Now
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  • About
  • About

    I am a Brand Creative, passionate about building relationships that keep people connected to their favorite brands and products by offering a broad-based experience in visual communication, experiential marketing design, management, and sales leadership, allowing me to boost consumer satisfaction and sales.

    By using a customer-centric approach, I work to pinpoint the weakness and ultimately elevate brand awareness. I collaborate with clients in a broad range of industries, including advertising and consumer products, packaged goods, and business-to-business products and services, my skillset is diverse and adaptable to your needs as a brand.

    By using my experience in Visual Creative Marketing I have been championed for my unconventional mindset.

  • Education
    • BFA-New Media and Advertising Arts
      Academy of Art University
    • Commercial Compute Graphic Design
      Eastern New Mexico University
    • AAS-Computer Graphic Design & Visual Marketing
      New Mexico Junior College
    • High School Diploma General
      Hobbs High school
  • Experience
    • Freelance Brand Creative
      MindTrix Cre8v
      San Diego, CA
      Jun 2022 - Present (9 months)
      ● Worked as a Creative Consultant, with a focus on All things Pop Culture and Customer Loyalty & Retention.
      ● Visual Experiential Marketing Design, (i.e. Trade Show Booth Design, Interactive signage, Activations, and promotional giveaways).
      ● Visual Merchandising, Brand Activations, & Brand Identity...
      ● My work has had a presence at Conventions and Trade Shows, including Comic-Con International, South By Southwest (SXSW), M.A.G.I.C. Apparel Trade Show, Agenda Trade Show, and other similar shows & conventions throughout the world.
    • Ford Recall Repair Technician
      MarketSource Inc.
      Mar 2019 - May 2022 (3 years 2 months)
      ● Certified Repair Tech for Ford Motor Company, through MarketSource INC.
      ● Conducted field canvassing, at identified addresses with Ford Dealerships.
      ● Independently facilitated repairs, or closed cases with required documentation.
      ● Utilized the SalesForce dashboard to review airbag case closures.
      ● Completed uploaded and recorded all information to specific requirements in SalesForce.com.
      ● Conducted community outreach and canvassing events to increase awareness of the recalled and affected vehicles.
      ● Provided my expertise on Takata Airbag Recall information.
      ● Utilized mapping and route optimization tools to maximize productivity effectively.
      ● Overcame hesitancy and reticence from VIN owners, by facilitating mobile repairs on vehicles at the owner's place of residence or work.
      ● Developed relationships and worked closely with Ford Dealerships in my assigned market.
    • Experiential Marketing Team Lead
      GMR Marketing
      May 2018 - Dec 2018 (7 months)
      ● GMR Marketing for the *Metro by T-Mobile* program.
      ● Managed the day-to-day activities of the team.
      ● Motivated the team to achieve organizational goals.
      ● Developed and implemented a timeline to achieve targets.
      ● Delegated tasks to team members.
      ● Conducted training of team members to maximize their potential.
      ● Empowered team members with skills to improve their confidence, product knowledge, and communication skills.
      ●Conducted quarterly performance reviews.
      ● Contributed to the growth of the company through a successful team.
      ● Created a pleasant working environment that inspired the team.
    • Samsung Appliance Specialist
      BDS Connected Solutions LLC.
      Aug 2018 - Oct 2018 (2 months)
      ● Assisted Samsung Appliance Sales at Lowe's Home Improvement.
      ● Increase sales of the Samsung brand in the appliance department of Lowes by 30%, above average store sales.
      ● Educated Sales Associates in store.
      ● Assisted In sales and promotions with customs.
    • Field Sales / Marketing Representative
      Mosaic Sales Solutions
      Jun 2016 - Feb 2017 (8 months)
      ● Increased a Chinese Personal Electronics Brand of Smartphones and Wearables sales by 48% in less than 6 months of in-store Sales and Promotions.
      ● Built strong relationships with retail staff.
      ●Trained and educated retail staff and management on how to better sell the brand to customers.
      ● Created a broader awareness of the Chinese Brand within the US Market.
    • Regional Supervisor, Southern California
      Acosta Mosaic Group
      Oct 2014 - Sep 2015 (11 months)
      ● Was the Regional Supervisor for The Home Depot Marketing & Promotions Department through Acosta Mosaic Group.
      ● Supervised a team of 40 + Promotional Demonstration Representatives, in The Home Depot Stores throughout San Diego and Orange Counties.
      ● Implemented a check-in check-out program to track and communicate with Promotional Demonstration Reps in the field.
      ● Saved the company money and time by streamlining this process and updating it from its previous antiquated methods.
    • Field Operations Manager
      BDS Connected Solutions LLC.
      San Diego, CA
      Dec 2010 - Jan 2014 (3 years 1 month)
      ● Met all developing requirements of the Corporate Offices and our clients.
      ● Submitted visit reports ensuring Client needs are being met.

      ● Worked closely between BDS Management and Field Reps by overseeing that work is completed in a timely fashion and the reports to corporate were accurate.
      ● Facilitated client needs and expectations by assisting Reps and cultivating retailer relationships as well as provided informative training and advocacy at each store location.
      ● Provided coaching/training to new and existing Reps, by increasing compliance numbers while maintaining the integrity of work from Field Reps.
    • Founder/Creative Brand Manager
      MindTrix Apparel
      Feb 1999 - Apr 2010 (11 years 2 months)
      ● Pioneered one of the first-ever successful Environmentally Conscious apparel companies from inception, using a combination of apparel & graphic design skills, technical savvy, sales, communications & interpersonal relations experience.
      ● Trade show Coordination and Marketing.
      ● Established the MindTrix Brand in over 50 stores throughout the U.S. & Europe.
  • Awards

    STRENGTHS:

    ● Strategic thinker who can plan and implement marketing and business initiatives to support corporate objectives.

    ● Demonstrated excellent communication skills with peers and superiors.

    ● Proven ability to rapidly acquire knowledge and to use it independent of supervision.

    ● Detail-oriented, with high-quality standards and strong work ethics.

    ● Self-motivated, with a strong sense of commitment and a high level of enthusiasm

    ● Customer-focused with the capacity to foster positive rapport effectively meeting customer requirements

    and providing exceptional service.

    ● Demonstrated excellent, creative writing, visual concepts, and visual marketing skills in developing

    presentations.

  • Affiliations

    Freelancer's Union

    AMA

    AIGA

  • Industries
    • Advertising
    • Apparel
    • Entertainment
    • POP / Visual Merchandising
    • Services
  • Skills
    • Advertising
    • Apparel
    • Branding & Corporate Identity
    • Communication Design
    • Project Management
    • Sketch
    • Social Media Marketing
    • Trend Research
    • UX Research
    • Visual Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @zachcrawford, member since 2008
    • Following 3
    • Followers 3
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