Zac Ray

• Create rich media mobile ads with Celtra
• Ad tracking and trafficking within Celtra
• Create, design, and lay out client ads for web and mobile

• Company branding and identity
• Logo creation
• Product naming, brand naming, tag lines, ideas
• Brand research and marketing

• Manage and train employees for corporate marketing team's specialty projects
• Create, design, and lay out Canadian client advertisements and logos for print and web in a paperless workflow
• Visually recognize typefaces and fonts used in logos and print
• Logo and image raster to vector recreation
• Edit client advertisements and prepare print ready files for production
• Work with Quality Assurance to ensure successful designs

Graphic Artist / Designer, Marketing
Hoosier Park Racing & Casino • December 2009 – May 2011
• Project manager for entertainment collateral including direct mail and marketing, posters, billboards, tickets, passes, web updates, and printed advertisements for the following clients:
Boyz II Men, Grand Funk Railroad, History Channel’s Pawn Stars, Kansas, Lee Ann Womack, Lorrie Morgan and Pam Tillis, Loverboy, Merle Haggard, Rick Springfield, Ronnie Milsap, The Guess Who, Village People
• Manage company website using a Content Management System
• Develop and design diverse creative material for multiple corporate owned facilities, events, promotions, and direct marketing as well as print, television, and digital advertising

Learned the ropes of marketing and designing for the casino industry. This three month internship led to a full-time position with Hoosier Park Racing & Casino.

• Led monthly sales and service numbers
• Employee of the month recipient
• Assist and maintain design layout of signage and promotions
• Strong knowledge of all products available to consumers
• Enhance customer’s shopping experience by providing knowledge and impeccable service

• Create signage, posters, advertisements, and promotional materials
• Manage 25 staff members and multiple areas of the facility
• Balance schedules and handle all customer service related issues and inquiries
• Maintain facility by adhering to strict Indiana Board of Health codes and Excise rules and regulations