AVP Experience Design Dept
Initiated and defined the Experience Design vision by providing strategy across the company along with the UX process planning & execution developed top-notched user experience design team who are able to understand and implement the above mentioned UX process. Built collaborative bond with user experience leads to optimize business growth and revenues. Strategized and aligned all resources to ensure smooth and swift product deliveries. Devised optimum User experience practices based on the customer personas and empathy maps. Collaborated with product/project directors and managers to highlight problems, as well as aligned the best design decisions to create flawless user experience. Steered qualitative and quantitative user research efforts to identify user needs and execution for the best user experience. Key Accomplishments: A Built synergies with marketing, product management, R&D and customer support to define and execute on the end-to-end customer experience at both the macro and micro interaction level. A Defined critical KPI metrics and business outcomes that deliver an ROI to the organization and communicate them effectively. A Trained team to deliver the designs and interact with other departments to execute and demonstrate great design. Infused the culture with a design thinking mind set-a creative approach to solve business and user problems with design first approach. A UX Process Plan submission for CMM & UX for TeamViewer, Freeman (PlanTour), Dooney and Bourke, Sapphire, KUIU, TransRe, Mattress Firm, ITBrain, Blizz, Department of Urban Planning & Municipalities, RMI, Punjab Group Of Colleges, Milner Inc, Luis Martinez, Parkernycom, Rebeccataylor (SEO), PCEMA: Pakistan Carpets Manufacturers & Exporters, Electric House, CPO Outlets Empowerment of Craft SME, Postal Life Insurance (PLI).
Founder & UX Designer
Created the customer success focused vision and founded a Design Studio with creative direction and UX strategy, planning and execution developed a team of creative designers to understand and implement the user focused designs but also ready to transform in this dynamic field by keeping customer's business success in mind. Key Accomplishments: A Developed and maintained the business plan, objectives and strategies along with company culture. A Assembled and lead the executive team to ensure their contribution to organization's success. A Defined critical KPIs, metrics and business outcomes that deliver an ROI to the organization and communicate them effectively. Ensured that product roadmap is aligned with the defined vision. Pilot the fund raising. A Trained team to execute and demonstrate great design. Infused the culture with a design thinking mind set-a creative approach to solve business and user problems with design first approach.
Senior Creative Designer
Developed and executed XSL Transformation based website through XML and XSL templates using the power of advance CSS, and implemented by interacting XSL department (centralized structure). Design creative in Photoshop and utilized Web Authoring (html, xhtml, css & web 2.0) to produce best results. Key Accomplishments: A Steered efforts towards Web Quality Management and validations (w3c compliance). A Researched numerous verticals for Newsletter Publishing for ROZEE.pk and NASEEB.com. A Researched, Structured and Implemented a Centralized process to ensure the best speed and maximum quality for 100+ career and campus portals by reducing the time from weeks into hours.
User Experience Consultant
Utilized acute technical skills and fundamental knowledge of engineering to provide all type of UI / UX Consultancy for an online product DIRECTLY ME. Directed all functions associated with design department. Delivered projects / products vision and user experience design best practices to team. Worked with experience design team to develop professional plans by setting expectations and career goals Key Accomplishments: A Exercised hands-on approach and effective controls to manage UX, Creative Design and HTML / CSS departments and train cross-functional teams. A Coordination with development and Marketing departments
Lead Web Architect
Provided UI / UX Consultancy for online product, reviews and improved guidelines on project overtime, before and after their launch. Rendered leading expertise and directions in order supervise design department as well as HTML / CSS department. Key Accomplishments: A Extensively coordinated with development and Marketing departments to initiate effective designs and promote products. Web, Print, 3D, Animations and SEO were part of my JD which I'd accomplished beyond expectations.
Manager Operations & UX Director
Elanist LLC [Projects
Feezible Solutions Pvt Ltd [Design
Zarco Exchange Company Pvt Ltd [Design
Development] uA C A D E M I C C R E D E N T I A L S
Bachelors in Computer Sciences
PU - University of the Punjab
H.S.S.C. [General Science, Garrison Science Degree College