WSJ SELECT GIFT GUIDE 2012 - Full Page Ad
(seen in The Wall Street Journal)
WSJ SELECT GIFT GUIDE 2012 - 1/4 Page Ad
(seen in The Wall Street Journal and New York Post)
WSJ SELECT GIFT GUIDE 2012 - Polyvore Featuerd Item Template
WSJ SELECT GIFT GUIDE 2012 - Adverising Illustrations
Based of vintage holiday graphics in a Saul Bass style
Illustrated by Cheryl Geiger Sheeler
WSJ SELECT GIFT GUIDE 2012 - 1/4 Page Ad Example (actually ran)
WSJ SELECT GIFT GUIDE 2012 - Full Page Ad Example (actually ran)
WSJ SELECT GIFT GUIDE 2012 - In Network Non-Standard Ad Placement
• Header Gift Tag
• Left Column Social Tag
• Left Column Under Social Ad
• Right Rail Under Ad Spot
• Footer Gift Tag
WSJ SELECT GIFT GUIDE 2012 - Navigation Gift Tag Buttons
WSJ SELECT GIFT GUIDE 2012 - Facebook Icon
WSJ SELECT GIFT GUIDE 2012 - Facebook Banner
WSJ SELECT GIFT GUIDE 2012 - Social Sharing Image
WSJ SELECT GIFT GUIDE 2012 - Facebook Ad Placement
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WSJ SELECT GIFT GUIDE 2012 - Advertising
included a full package advertising plan including coverage in:
• The Wall Street Journal In house network
• Non-Standard wsj.com placement
• Out of house placement
• Social Networks (twitter, facebook, Pinterest, Tumblr)
• Print in The Wall Street Journal and New York Post
• Polyvore sets
Marketing Plan by : Jennifer Hall
Illustrations by: Cheryl Geiger Sheeler
