Zachary Martz

Key Achievements:
• Initiated digital management devices saving thousands of dollars of man hours and lessening dependence on 3rd parties
• Innovative & Agile activation of internal processes, both in optimizations and enhancements
• Feed management, A/B Design testing, and analytics reimplementation and corrections
• SEO optimization & SEM improvements
Responsibilities:
• Identify optimization and enhancements in e-commerce business
• Product development planning and Project Management consultations
• Design wireframes and requirements
• SEO, SEM, Feeds & Design Audits

My Work
• Web Design & Integrations • UI / UX
• Data Management & Analytics • Cross-platform Retail Creative Production
• E-commerce & Brick and Mortar • Marketing & Advertising
Companies
• Grey Latino (wing) • Grey Health Group
• The Wall Street Journal
• Bijoux International Inc. (Eastsport, BJX Outlet, Fuel, Bodhi Handbags)
• Eat Spaces •BONOBOS And more...

Key Achievements:
• Helps to launch projects that are above clients expectations
• Bring new business through innovative client experience and deliverables
Responsibilities:
• Create Engaging Print & Digital Designs
• Designed new digital projects with a focus on responsiveness and style consistency
• Suggest functionality & User improvements
• Create Multiple finished iterations quickly
• Front End development with Twitter Bootstrap and Other Responsive Framework

Key Achievements:
• Developed Digital branding strategy and adaptable digital guidelines
• Developed a reputation to deliver timely and creative design solutions
• Consulted on best practices on all things digital
Responsibilities:
• Adapted designs to fit tablet and mobile formats
• Designed new digital projects with a focus on responsiveness and style consistency
• Expand on and finish design concepts mid-way or on the final leg of production.
• Suggest functionality & User improvements
• Create Multiple finished iterations quickly

Key Achievements:
• Managed and led research initiative for luxury e-commerce within publication
• Planned, designed, and implemented a new e-commerce business (slated for $1.5M in second year) from scratch.
• Established testing and optimization strategies to improve email KPIs plus implement new email initiatives
• Played a pivotal role in shaping Shoppable (72Lux) API and display offers
Responsibilities:
• Research emerging industry trends and strategize new opportunities to Sign-on luxury partners and Brands
• Develop internal creative briefs and design specs matching initiatives throughout the year
• Conceptualize and lead larger marketing campaigns up through execution
• Documentation and communication of project status to teams on a regular basis to ensure all teams are aware
of next steps and project milestones
• Lead cross-functional meetings with marketing, merchandising, creative, copy as part of a briefing and review process
• Initiated Omniture reporting and scheduled distributional of metrics

Reported Directly to the VP and Owner
Key Achievements:
• Developed sales strategy resulting in an increased Conversion and Revenue by 120%
• Standardized creative format to meet expectations of large online retailers from Lord & Taylor to Wal-Mart
• Blogging and Social Media plan lead to Facebook fan increase from 300 to 3000 fans in 3.5months
Responsibilities:
• Collaborated with merchandising and creative directors to implement cohesive brand image
• Spearheaded development of web exclusive product lines
• Lead social media and marketing - development and execution
• Strategized website release of 2500 sku product lines. Including descriptions, inventory, images, & taxonomy
• Optimize online workflow of order fulfillment and shipping practices

Reported Directly to Owners
Key Achievements:
• Revitalization of failing e-commerce site including back end and front-end architecture/design
• Increased Conversion and Revenue by 50%
• Trained and updated fulfillment and sales staff on all retail systems converging on e-commerce
Developed focus in creating a distinction between sub-product lines and core brand
Responsibilities:
• Developed branding guideline package for salesmen and business partners to use as a unified brand image
• Cohesive image for seasonal collections and merchandise
• Developed and Lead social media and marketing plans
• Implemented Standards for printed and digital product and mechanized images
• Encouraged branding standards to be present in all company representation.
• Full identity support from product production to printed work to online facade

• Freelance design of animation and development for charity e-card.
• 6 Slides each progressively encouraging the user to donate to the toy drive.

Sole Creative Intern
• Responsible for Printed Ads ~ Publications (i.e. Nylon, FADER, GQ)
• Email Blasts
• Promotional Material (post cards, books)
• Formatting Nationwide Ad Campaign for multiple applications including: billboards and marketing Ads, Email blasts / Emailers, promotional books and pamphlets, In-store graphics, room designs, and printed communications.

General Management and Operations for a 8+ employee Retail store.
Responsible for Scheduling, Proccessing Shipments, Generating sales, creating tasking
schedules for associates, Visual Merchandising, In-store POP, e-commerce promotions.

Processing and Merchandising, Sales Tracking, Shoe and Apparel Sales