Art Director
I love to create and make beautiful things that are interesting to look at. But at the same time, I like to communicate a point. Advertising has taught me that if it has a point and makes the viewer think about the idea/message longer than it took for them to look at it or read it than you have done a your job. I've been working in advertising for more than 10 years. While my specialty is advertising, stripped down it is truly about communicating which you have to do in all aspects of design.
Resume
April 2009 to Present
Freelance, Torrance, Ca.
Senior Art Director
• Designed identity packages for Icon Medical Transport, Bright Little Films and CB Commercial.
• Designed direct marketing and presentation materials for Verizon Wireless while freelancing with Rauxa Direct and Rauxa Roja.
• Designed templates for circulars, email blasts, tags, in store signage
and banners for east coast retailer A&P while freelancing for HEILBrice. Creative Directors - Kristine Ferguson, Ricardo Quayat @ Rauxa, Joni Parenti @ HEILBrice
September 2004 to March 2009
Campbell-Mithun, Irvine, Ca.
Senior Art Director
• Led initiative to redesign look and feel for all Verizon Wireless youth
segment marketing initiatives.
• Led the design effort in various general market promotions in print,
outdoor, direct mail and POS materials for Verizon Wireless.
• Contributed to Walmart’s circular redesign project.
• Co-led the branch merchandising efforts for National City Bank.
Creative Director - Dan O’Brien
April 2003 to August 2004
Glyphix, Woodland Hills, Ca.
Art Director
• Developed the main concepts for 21st Century Insurance campaigns
that included outdoor, television and print. Was the lead Art Director
on all efforts for this client.
• Created direct mail promotional piece for the agency.
Creative Director - Tony Stern
April 2002 to April 2003
EGE Creative, Miami, Fl.
Art Director/Copywriter
• Lead Art Director and Copywriter for print and television campaigns for
DIRECTV/DIREC4U in both English and Spanish.
• Developed print, outdoor and POS campaigns for Samsung Wireless
Latin America including the launch of various cellular phones in Central
and South America.
• Developed and maintained client relationships.
• Worked in conjunction with various outside resources and vendors
including production houses and printers.
Creative Director - Eduardo Gomez
January 2001 to July 2001
Freelance Copywriter
• DavisElen Advertising, Los Angeles, Ca. – Developed concepts and wrote
copy for print, television and radio for San Diego Padres and Knott’s
Berry Farm.
Creative Director - Stan Kaplan
• Pxlcom –Developed concepts for agency mailer and wrote copy.
Creative Director - Edgar Stanislavsky
November 1999 to December 2000
marchFIRST (formerly US Web/CKS), Cupertino, Ca.
Copywriter
• Developed the concept for a Work.com print, outdoor and radio
campaign that set the tone, style and design for all of the client’s
communication was to follow including their website design.
• Wrote radio and print executions for CNN/SI.com and
Financial Engines.com.
Creative Director - Cathy Campbell
June 1998 to August 1998
Goodby, Silverstein and Partners, San Francisco, Ca.
Creative Intern
• Successfully Art Directed layouts that went to print in newspapers and
magazines for Crystal Cruises, Isuzu and SBC.
• Assisted in general market campaigns for Nike as well as production
for outdoor boards. Supervisor - Linda Harless
SKILLS:
• Bilingual (English/Spanish)
• Experienced in using Macintosh based programs, Adobe Creative Suite 1, 2 and 3, QuarkXpress 6.0 and Microsoft Office
EDUCATION:
Art Center College of Design, Pasadena, Ca.
B.F.A. Advertising, August 1999.
Location
Los Angeles, CA
Specialties
- Art Direction
- Illustration
Experience
10+ yearsEducation
