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I lead a double life. I'm as enthusiastic about music as I am about advertising. I write music (the guitar being my key instrument), copy, poetry, jingles and lyrics. I have a ravenous appetite for good food and awards. I go on long walks or cycle through the nooks and crannies of the city as well as the lesser trodden paths far away from the city, stopping occasionally to see places and new faces, clicking the animate and inanimate, and weaving stories around them.
Vivanta by Taj, Gateway Hotels, Radisson Hotel
Vodafone Tales - Abbeys Bronze, 2009
Conceptualizing ideas, crafting copy, proofing it, supervising a team, co-ordinating with the clients, contributing to pitches, writing and supervising AV scripts, ensuring timely delivery of projects and churning out award-worthy work.
a) Mochi – ATL
b) Metro – ATL
c) Red Tape – ATL
d) Raheja Universal - ATL / BTL
e) J. Hampstead - ATL / BTL
f) Siyaram’s - ATL / BTL
g) @home – ATL / BTL
h) Dixcy Scott – ATL / BTL
i) Khushi Ambient Media Solutions – ATL / BTL
Conceptualizing ideas for Mercedes and Raymond, crafting copy, proofing it, co-ordinating with the clients, contributing to pitches, ensuring timely delivery of projects, and fostering productivity as well as a good work culture.
a) Mercedes-Benz - ATL/BTL
b) Mercedes-Benz Financial / Bharat-Benz Financial - BTL
c) Raymond – ATL (including 4 radio spots) / BTL
d) State Bank of Patiala (Pitch work)
Conceptualizing ideas, crafting copy for F&B ads, proofing it, co-ordinating with the clients, supervising a team, contributing to pitches, writing and supervising AV scripts, ensuring timely delivery of projects and fostering productivity.
a) Vivanta by Taj / Taj Deccan / Gateway Hotels / Taj Exotica / Taj Pamdozi (Lukasa, Zambia) / Taj Tashi (Thimphu, Bhutan) – F& B promotions
b) SAKS (UK’s leading hair and beauty salon) – ATL / BTL
c) Siyaram’s / J. Hampstead - ATL / BTL
d) Georgio Gullini - ATL / BTL / Web
e) Ferrino Mizzoni (A sub-brand of Donear suitings) - Branding
f) Casino Royale – ATL / BTL
g) K. Raheja Corp. – ATL / BTL
h) Starwing Builders - ATL / BTL / Web
i) Radisson Hotel - ATL / BTL
Writing copy exclusively for Vodafone, conceptualizing effective and award winning ideas, contributing to pitches, co-ordinating with the clients, writing and supervising AV scripts, ensuring timely delivery of projects and proofing.
a) Vodafone – Internal communications / Enterprise communications (B2B) / DMs / EDMs / Bill envelopes / AV scripts / Virals.
b) Puranik builders – ATL & BTL work on Capitol, Hometown and Aldea Espanola.
c) ITC Grand Maratha – F&B promotions
GRADUATED FROM: S.I.E.S College of Commerce & Economics, Sion (East), Mumbai WITH A DEGREE IN: Bachelors Of Management Studies (Majored in Special Studies in Marketing) COURSE COMPLETED IN: April 2007 T.Y.B.M.S RESULTS: 65% Aggregate – First Class JUNIOR COLLEGE: R.D. National College, Bandra, Mumbai BOARD: Maharashtra State Board STREAM: Commerce COURSE COMPLETED IN: February 2003 H.S.C RESULTS: 53% Aggregate - Second Class. SCHOOL: Smt. Lilavatibai Podar High School, Santacruz (West), Mumbai BOARD: ICSE (Delhi Board) PASSED OUT IN: March 2001 S.S.C RESULT: 67.33% Aggregate - First Class. SUMMER INTERNSHIP: Taj Mahal Palace & Towers, Apollo Bunder, Mumbai AREA OF LEARNING: Materials Management and Store Keeping DURATION: 1 month SUPPLEMENTARY COURSES: a) Certificate in Computer aided Image Editing and Illustrations and Design Application Portfolio from EDIT Systems Pvt. Ltd. b) Certificate in attending The National Entrepreneurial Management Programme conducted by The Foundation for Management and Entrepreneurship.