Roy Rudder

Technical skills Software: Form-Z 3D, Blender 3D, Adobe Photoshop, Adobe Acrobat, Adobe Illustrator, Adobe InDesign, Sketchbook Pro, Solidworks, Filter Forge, MS Word, MS PowerPoint, MS Excel Artistic Concepts: Pen and Ink, Pencil Sketching, Painting (Acrylic, Gauche and Oil), Film and Sound Editing, Model Making, Plaster, Blue Foam, Plastics, Ren Foam * Design: Product Design, Concept Art, Illustration, Sketching, Photography, Texture Mapping, Design Management

Designed and modified point-of-purchase displays for over 60 global super stores, retail outlets and medical facilities based on client-specific dimensional requirements and budgets worth between $2MM and $4MM. Produced and selected practical concept sketches and created 2D texture maps, 3D models, and prototypes for client review, using Blender 3D, Form Z, and Solid Works 3D. Gathered client requirements from meetings, sales requests, and design briefs. Adjusted prototype materials and manufacturing processes based on client feedback. Created graphics and additional support items for marketing displays using Adobe Photoshop and Illustrator. Oversaw the design print process, which included creating photoscreens, performing color separations, and converting graphics into production-ready vector images. Created display assembly instruction manuals with simple technical illustrations. Developed secondary company graphics, including in-house signage, website content, and trade show setups. Generated photo-realistic product images with FormZ, Blender3D, and SolidWorks 3D modeling software and created product shots for the catalog using a light kit and a Canon EOS Digital Rebel. Maintained and updated an internal LotusNotes database containing all existing displays and a library of parts for 3D modeling. Created national display lines implemented in over 1K stores for Fortune 500 companies including Guess and J.C. Penney. Conducted site visits and presented design and instruction booklet revisions to client representatives as well as sales executives and vice presidents for feedback. Developed unique conceptual designs by hand and by using computer software. Determined necessary veneers, materials, accessories, PMS colors, and graphics for projects.

Design oversaw and managed a team of four staff designers responsible for designing household products, displays, and packaging. Conducted market research, design briefs and live surveys to determine consumer interest and desire for features. * Presented product, package, display and tradeshow designs for market place consideration. Conducted weekly product design review meetings. Designed trade show layouts, modified existing product designs, and created new concepts and sketches as well as photo-real quality 3D renderings. * Created standardized design conventions, including rules and procedures regarding logos, branding, templates, titles, fonts, and layouts. Responsible for brainstorming sessions with design staff on product designs and packaging. Prototype review or products and materials, over saw product testing and sourcing. Oversaw packaging and catalog photo shoots. Developed instruction booklets to accompany product. Designed sell sheets, brochures and sales packet presentations for sales meetings with vendors. Outlined design briefs and research on product concepts.

Produced conceptual designs and ideation sketches for display designs as part of a point-of-purchase company specializing in national retail clients including Levi's and Walmart. additional work experience

Designed point of purchase displays, product and display graphics, office products and exhibits for a fortune 500 company. High visibility position with work in superstores all across America and Europe (1 of 3 designers, large multi million dollar projects).

FOR A DETAILED RESUME/ CV PLEASE CONTACT ME DIRECTLY (I don't check messages here)

EMAIL: ROY@2359DESIGN.COM
PHONE: 001.617.792.1916