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ID Design Director, Hard Goods

Dennis Tan

San Diego, CA
Available Now
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  • About
  • About

    Obsessed with all things mechanical. Purveyor thoughtful Industrial Design. Eternal quest to make things better and more thoughtful than the last.

  • Education
    • Bachelor of Science Industrial Design
      Art Center College of Design
      1999 - 2002
  • Experience
    • Cofounder
      Spoke & Piston
      San Diego, CA
      Sep 2020 - Present (5 years 9 months)
      Boutique Industrial Design Consultancy specializing in the Action Sports Community, and small startups.
    • Design Director, Hard Goods
      100%
      San Diego, CA
      Jun 2017 - Feb 2023 (5 years 8 months)
      Owning the Hard Goods Category. Responsible for all the helmets and body protection in the MX and MTB Category. I also have 4 utility and design patents in process for the upcoming line of MTB helmets.
    • ID Design Manager, Helmets and Hard Goods
      Fox Racing
      Oct 2006 - May 2017 (10 years 7 months)
      Endlessly pushing the boundaries of performance design in Motocross and Mountain Bike Hard Goods. Combining design with form, function, and safety in a seamless package for one of the worlds most demanding racing sports. I also managed a small team in this department where we designed and developed all the products within the MX and MTB Category. During my time at Fox, I received 3 utility and design patents under my name. The first one was a magnetic visor attachment for the V3 Helmet that was designed to break away in the event of a crash. The second was an innovative tool free locking lens mechanism for the Vue Goggle. And the third patent was for the Proframe MTB helmet. It was groundbreaking at the time of release in 2017, winning several design awards. By combining the construction and lightweight properties of an open face helmet, with the protection of an injection molded full face cage, it was one of the lightest full coverage helmets in the category. The Proframe was so popular, it spurred a wave of copycats by the competition releasing their own versions of the helmet.
    • Product Designer
      Dragon Alliance
      Jun 2002 - Sep 2006 (4 years 3 months)
      Primary Product Designer responsible for creating Men's and Women's sunglass lines and goggles in the Action Sport and Lifestyle Markets. Responsibilities include ideation sketching, rendering, hand model prototypes, and overseeing CAD modeling. Work with vendors to develop new products, colorways, applications, etc. Responsible for designing all products released in the past 4 years, including the Mace, Rogue, and Vendetta Goggle.
    • intern
      WeLL Design
      2001 - 2001
    • Aviation Support Equipment Technician
      US Navy
      San Diego, CA
      Oct 1992 - Jan 1997 (4 years 3 months)
      Managed and controlled inventory of tools and test equipment. Assisted in organizing reports and other administrative duties for ship wide inspection. Performed maintenance and repairs of various equipment including 6k and 20K forklifts, tractors, mobile electric power plants and hydraulic assemblies.
  • Awards

    I have 7 patents under my name and counting.

  • Industries
    • Bicycle
    • Sporting Goods
  • Skills
    • Fabrication
    • Ideation
    • Industrial Design
    • Model Making
    • Product Design
    • Product Development
    • Prototyping
    • Sculpture
  • Elsewhere on the Web
    • n
  • On Coroflot
    @330design, member since 2004
    • Following 6
    • Followers 5
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