Research - Brief: Develop the Next Generation Easy Grip Cup in 18oz. and 12oz. sizes
Optimize the grip/texture so that it clearly conveys a premium look yet still disposable using a H.I.P.S. material (High Impact Polystyrene) in Red or Blue.
After the kick off meeting I began gathering cups from retailers, Jewel, HEB, Albertsons, Sams, Cosco, and franchise stores, Burrito Bowl, McDonalds, Sonic, etc.
Patent searches of competitors products was also a part of my research phase.