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Senior Industrial Designer

Jonathan Smith

Nashville, TN
Available Now
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  • About
  • About

    Creatively Confidence has been my state of mind for the last 15 years as an Industrial Designer. I focus on the user, the situation, the needs, not always knowing what a solution will be before I begin any effort. Which can be hard to hear, and say, when asked, “How would you redesign this widget”. I uncover insights from consumer feedback, observational research, self-testing, and solicited feedback. I am NOT afraid of failure. I use it as a tool to build my way to successful solutions. I convert the theoretical ideas into a physical form for testing. Empathy is a mindset, that if we believe in, will carry us from our love of design to love of our community. Seeing the world through someone else’s eyes, while standing in their shoes, will serve the world and make it a better place, not just the bottom line of our business. I am optimistic, even when the odds are stacked against me. I stand strong, develop relationships, empathize, and build consensus in order to unify the team. I am focused on what could be, not the obstacles that impede progress.

  • Education
    • Bachelors of Industrial Design Industrial Design
      Auburn University
      2000 - 2003
      Activities: iDSA Student Chapter, Deans List, Magna Cum Laude, iDSA Student Chapter, Tau Sigma Delta National Honor Society, 2x Studio Award Recipient, Merit Award Finalist
    • Associate of Arts Graphic Design
      Palm Beach Community College
      1997 - 2000
      Activities: Photography, Fine Art, Psychology, Astronomy, & Art History.
  • Experience
    • Principal Industrial Designer
      Lustrum Labs
      Nashville, TN
      2017 - Present (6 years)
      Product design & engineering beginning with a human centered design approach, Prototyping high fidelity functional models, Market exploration & research, Packaging design, POP/POS display design, and Creation of marketing materials.
    • Senior Industrial Designer - Research & Development - Remote Contract
      Buddeez Inc
      Wentzville, MO
      2016 - 2017 (1 year)
      Product, packaging, display, and pallet display designer for Family owned Home & Housewares Company based in St. Louis. Working remotely I was charged with discovering consumer needs and developing product solutions and enhancements to current product lines. Traveled overseas to source turn key products to increase SKU count for improved product placement with retailers.
    • Senior Industrial Designer - Research & Development - Remote Contract
      Teeter Hang Ups
      Puyallup, WA
      2014 - 2015 (1 year)
      Translated consumer insights and research to designed, engineer, and develop color options for Inversion Tables, Fitness Products, Neck & Back Relaxation Devices alongside the VP of Product Development. Overseas Travel - QC Alignment, Sourcing, Vendor Alignment and Qualification. Conducted consumer research, vendor audits, retailer reviews.
    • Senior Industrial Designer - Research & Development
      MARS Inc
      Nashville, TN
      2010 - 2014 (4 years)
      Translated consumer insights into new products & packaging solutions. Supported eight packaging engineers across various packaging structures. Supported new product launches with digital collateral. Identified white space opportunities for new growth for our brands; Pedigree, Whiskas, Cesar, & Greenies. Constructed low and high fidelity physical prototypes as well as digital mock-ups. Managed 3 in-house prototyping machines.
    • Senior Industrial Designer - P.O.P. Design
      AMD Industries
      Cicero, IL
      2007 - 2009 (2 years)
      Designed permanent POP displays for large retailers constructed from metal, wood, plastics. Added differing levels of interaction in terms of audio/visual features. Considering product life cycle and transitions from freestanding display, to end-cap, to in-line In-Line.
    • Industrial Designer - P.O.P Displays
      Wirestone Motorola
      Chicago IL, United States
      2006 - 2007 (1 year)
      Designed low cost (<$19.95 Retail) POP Displays for Motorola's wireless handset division. One week to design & build 3D CAD models, define CMF, and provide technical drawings to manufacturers in Israel and China. They had 2 weeks to produce and return functional prototypes to us in Chicago for internal design reviews.
    • Industrial Designer - Research & Development
      PACTIV
      Lake Forest, IL
      2004 - 2006 (2 years)
      Designed packaging solutions based on consumer research. Ethnographics, Qualitative, and Quantitative. Clients; Wendy's, MCDonald's, Noodles &Co., Panda Express, and HEFTY. Leveraged my Design Thinking experience to understand usage scenarios and develop valuable solutions that met consumer and business needs. Member of cross functional team.
  • Awards

    iDSA Student Chapter, Deans List, Magna Cum Laude, iDSA Student Chapter, Tau Sigma Delta National Honor Society, 2x Studio Award Recipient, Merit Award Finalist

  • Industries
    • Bicycle
    • Commercial Equipment
    • Garden, Yard & Garage
    • Sporting Goods
  • Skills
    • Creative Direction
    • Creative Suite
    • Engineering
    • Exhibit Design
    • Furniture Design
    • Product Design
    • Product Development
    • Rapid Prototyping
    • Sketching
    • SolidWorks
  • Elsewhere on the Web
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  • On Coroflot
    @515design, member since 2003
    • Following 125
    • Followers 93
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