Kelle Cloutier CDP

Work within the Corporate Communications team, collaborating with internal department/clients to provide design solutions to a variety of projects.

Create high-quality, engaging, attractive, useful and on-brand style designs, while demonstrating strong communication skills, being able to work positively with different levels/types of clients and challenging situations.

Develop concepts and mock ups from written requests or discussions. Self manage own workload and work effectively under pressure to meet changing deadlines, understanding how to quickly change direction and refocus.

Be responsible, accountable and build relationships with coworkers, managers and clients, while staying up to date with latest software, trends, tools and methods.

Currently Chair of the Alberta Blue Cross Staff Association

Freelance designer for a range of clients including:
Lesser Slave Lake Fire Department, Government of Alberta, Alberta Road Builders, Impression Communications, Edmonton Humane Society, Yellowhead County mayoral campaign, and Norseman.

Work closely with the Marketing Manager, Junior Graphic Designer & Marketing Coordinator to research, plan and create all promotional and advertising campaigns. Project design of logos, brochures, flyers, all print and online ads, indoor/outdoor display & wayfinding signage, social media and corporate communications.

Develop and create brand identities for new developments, product lines and corporate programs, while ensuring consistency of brand for continuing and existing projects.

Design digital and printed materials for new product packaging, trade show exhibits, displays, publications, in-store promotional signage, web and more. Format images for digital advertising, social media platforms, and other web applications.

Demonstrate a strong understanding of how to integrate creative while assisting in the implementation of very defined company brand standards, ensuring effectiveness and consistency across all design projects.

Responsible for creative conceptualization, design and production of special projects, feature sections and advertising/marketing campaigns. Collaborate with clients, editorial, marketing and management teams on developing new and innovative communication ideas.