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Your first call for Design and Delivery of Toys, Products, Publishing and Digital Sculpting

Adam Fairless Design & Realization Pro

San Diego, CA
Available Now
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  • About
  • About

    Owner of Creative Design Consultancy specializing in Entertainment, Toy and Automotive design for Clients such as Warner Bros, DC, Spin Master, Fisher Price, WowWee Toys, TOKK, et al. Drawing on nearly 25 years of hands on and Board room knowledge to bring new and innovative designs to suit clients needs and budgets. Having lived and worked in Hong Kong, US and Europe I bring a wide and diverse style to your brand. My team of designers and sculptors deliver work to the very highest industry standards for concept, illustration, packaging and 3D sculpts and libraries. Recent highlights include digital sculpts of multiple characters for James Gunn's Superman Genesis and designs for several Harry Potter wands for WB's HP retail stores including the popular time turner wand at London Leavesden.

  • Education
    • MA masters Automotive Design
      Coventry University
      2001 - 2002
      Graduated with 'Best of Degree Show' design and media / publication accreditation
    • 1st class BA Hons Transport Design
      Coventry University
      1999 - 2001
      Graduated top of class with First class Honours
  • Experience
    • CEO / CDO
      Adam Fairless Design & Realization
      San Diego, CA
      Feb 2022 - Present (4 years 4 months)
      Utilizing 20 plus years of C-level experience to provide across the board design to the Toy, CP, Automotive and Entertainment Industries. From blank napkin sketch, through concept design and illustration to CAD, mechanical and electronics design and production for all manner of physical product. Packaging and patent protection, marketing and sales assets for launch strategy and delivery. Agile multi-disciplinary team can deliver any project on time and in budget to exacting industry standards and beyond.
      Skills: Design · Concept Development · Product Development · Illustration · digital sculpting · rapid turnarounds
    • Chief Design Officer
      WowWee USA
      Feb 2007 - May 2022 (15 years 3 months)
      Headed product development and packaging for home grown and license product.
      Other roles included: Director of Product, Industrial Design Director HK office, Senior Concept designer
    • Owner / Designer
      Adam Fairless Design
      San Diego, CA
      Jan 1998 - Feb 2022 (24 years 1 month)
      Creating designs for over 20 years for all manner of projects and clients across multiple industries. From Toy, Automotive and Entertainment Behemoths to inventors and mom n pop ideas
    • Guest Tutor
      Digital Tutors / Pluralsight
      Sep 2013 - Apr 2015 (1 year 7 months)
      Created various concept for tutorials in Rhino, Photoshop and Keyshot
    • Senior Designer
      Geoff Matthews Partnership (UK)
      Jun 2003 - Jan 2007 (3 years 7 months)
      Concept vehicle design, vehicle package design, clay modelling and CAD for a variety of clients in the automotive sector. From concept designs for vehicle interiors and exterior, to full running prototypes for clients including TATA, TAFE, Facel Vega, CPP
    • Designer / Alias Modeller / Photoshop Artist
      Bunkspeed Ltd (USA)
      Mar 2006 - Sep 2006 (6 months)
      Helped develop early business relationships with many US based Automotive OEM manufacturers.
      Creative input into early development stages of Bunkspeed rendering software for UI and Auto professional expectations bringing industry credibility to the platform.
      Use and modification of OEM supplied CAD for the production of photo quality imagery, leading to client acquisition, building of the business and eventual sell on to RTT.

      Design of aftermarket body kit for Mustang show car for marketing purposes.
    • Alias Modeller
      Connaught Motor Cars / Connaught Engineering (UK)
      Feb 2005 - Jun 2006 (1 year 4 months)
      Alias models for various exterior concept and production surfaces.
      Design and modelling of GT version
      Creation of milled models1/4 scale and 1:1 for Goodwood Festival
      Production of 5 running show vehicles with full interior.
      Creation of racing graphics for two GT cars along with marketing and advertising imagery
    • Vehicle Designer
      Cu -ADAM lab (UK)
      Sep 2003 - Mar 2006 (2 years 6 months)
      Vehicle Designer / Alias and Rhino modeler for automotive projects.
      Completed vehicle designs from concept through CAD
      Ran milling and scanning facility for creation of full size show vehicles.
      As part of a small design team and support staff completed 1:1 scale show cars, interior mockups and prove out models in hard milled foam for various private and OEM auto clients
    • Vehicle Designer
      Ove Arup Foundation (UK)
      Jan 2004 - Apr 2004 (3 months)
      Creation of multiple concept designs for show cars and bus interior/exterior designs. Revision of concepts through to renderings for presentation to senior management for Mazda and Dihatsu.
    • Shoe Designer
      Fila (Italy)
      May 2003 - Aug 2003 (3 months)
      Concept design of shoes for running dept.
      New concept ideas and exploration of marathon shoes
    • Lecturer
      Coventry University
      Jan 2003 - Apr 2003 (3 months)
      Teaching final year students clay and hard modeling techniques
    • Alias Modeller
      Corus Automotive
      Mar 2002 - Aug 2002 (5 months)
      Alias model from cloud data of provided 1/4 scale vehicle design. Model used to build engineering prove out model and promotional marketing material
  • Awards

    Multiple year on year TOTY winning products

    Multiple top ten Christmas items

    Universal pictures most innovative product award Minion MiP

    Designs Featured in various publications

    Best of Toy Fair awards

  • Affiliations

    Coventry University Automotive Alumni

  • Industries
    • Consumer Electronics
    • Entertainment
    • Toys & Games
    • Soft Goods
    • Transportation
  • Skills
    • 3D Modeling
    • Character Design
    • Concept Art
    • Creative Direction
    • Design Management
    • Illustration
    • Industrial Design
    • Photoshop
    • Product Design
    • Rhinoceros
  • Elsewhere on the Web
    • n
  • On Coroflot
    @Adam_Fairless, member since 2002
    • Following 522
    • Followers 323
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