Amy Green Pro

• Packaging layouts for lighting products.
• Designed new packaging, showcased at LightFair 2019 (see video excerpt: https://tinyurl.com/LightFair2019).
• Implement detailed brand and legal requirements.
• Collaborate with product managers, engineers, legal team, and external vendors.
• Create mockups for planograms.
• Assist with print and web marketing materials.
• Created new template, process, and documentation files to improve workflow.

Jan-Jul 2018, and various other timeframes
• Clients have included Green Mountain Coffee, Keurig, Mobil, New Balance, Sofft Shoe, Straumann USA, and many more, most as a contractor through The Creative Group.
• Projects have included magazines, booklets, catalogs, websites, brand identities, logos, stationery, advertising, packaging, brochures, posters, flyers, menus, mailers, PowerPoint presentations, PDF forms, photo editing and more.
• Fine art services such as portraits, illustrations, and calligraphy.

• Updated and modernized the branding of proposals and marketing materials.
• Generated in-depth, deadline-driven proposals for highway, bridge and airport projects: gathered and drafted all relevant copy and imagery, designed all contents, coordinated with engineers for content, and produced and delivered to requesters, usually government entities.
• Designed and produced marketing materials both internally and for our clients.
• Prepared award submissions.
• Maintained asset library and Vision database.

• Designed product launch campaign credited with helping demand outstrip supply.
• Designed corporate and marketing print materials; tradeshow booth and display graphics; promotional items; event logos; emails; landing pages and forms; microsites; print and digital ads; and web, email and social media graphics.
• Assisted in the development of customer and internal communications strategy, visual identity, and key messages.
• Helped oversee production of all marketing materials including quality control, copywriting, proofreading, ensuring adherence to corporate identity guidelines, and collaborating with vendors.
• Spearheaded implementation of new branding after a merge.
• Trained marketing associates on Adobe products and design principles.
• Reorganized internal filing system to improve workflow and efficiency.

• Designed health materials winning one national and two regional awards.
• Clients included Walmart, Kaiser Permanente, BlueCross BlueShield and many more.
• Team lead and designer of health outreach and informational brochures, postcards, mailers, emails, letters and more.
• Spearheaded new branding implementation after a merge.
• Provided design services for other departments for various projects including corporate email stationery and corporate marketing materials.
• Other responsibilities included copy editing, print production (mail merging via InDesign), organization of file server, training peers, and process improvements and documentation.

• Initiative to design and launch a website before competitors became primary method of gaining new clients within a year.
• Print ad campaign generating international inquiries.
• Designed and produced all marketing materials including magazine and program advertising, brochures, mass mailers and website.
• Copywriting or copy editing of all materials.
• Publication and award submissions: overseeing photo shoots, submitting press releases, coordinating with clients and team members, and preparing and submitting entries.
• Built and maintained business relationships with key industry colleagues such as realtors and builders.