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Digital Promotions Specialist

Ana Mihai

Boston, MA
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  • About
  • About

    Experience in marketing and design. Specialize in areas from print collateral, web design, and concept ideation to corporate video production and SEO.

  • Education
    • B.I.D. Industrial and Interaction Design
      Syracuse University
      2006 - 2011
    • Fayetteville-Manlius High School
      2002 - 2006
  • Experience
    • Digital Promotions Specialist
      MathWorks
      Jan 2014 - Present (12 years 5 months)
    • Marketing Coordinator
      Peloton
      Mar 2012 - Dec 2013 (1 year 9 months)
      - Executed email marketing campaigns from conception to analytics using HTML and marketing automation software.
      - Managed company website with regular content updates, helped drive traffic to site via social media, and reported on success of content with weekly analytics reports.
      - Created marketing collateral including newsletters, infographics, videos, case studies, whitepapers, brochures and presentations for print and online.
      - Developed professional partnership with Oracle for joint campaigns and events, helped to organize events and conference sponsorship for Chicago, New York, Dallas, and Boston offices.
      - Implemented, customized and maintained new CRM system for company, grew database from 0 to 6,000 contacts.
    • In-house Designer
      EquipNet
      Jun 2011 - Mar 2012 (9 months)
      - Built webpages using HTML and CSS in Adobe Dreamweaver.
      - Entrusted with creating graphics and slide decks for client presentations, company case studies and outgoing emails using Adobe Photoshop, Illustrator, Dreamweaver, and PowerPoint.
      - Collaborated with other employees on storyboarding and presentation strategy sessions.
      - Launched new design for company blog and assist in upkeep on Wordpress platform.
    • Venue Manager Lead
      Syracuse University
      Aug 2006 - May 2011 (4 years 9 months)
      - I manage a staff of 60 students along with two other student Leads in our campus student center.
      - Leads are in charge of hiring and firing, disciplinary and developmental conversations with staff, making sure shifts are covered as well as planning staff orientation and social events.
      - Everyday tasks include setting up for events with student staff, managing venues during events and providing customer service.
      - Started as event laborer in 2006, promoted to Venue Manager in 2008 and again to Venue Manager Lead in 2009
    • Graphic Designer
      Brand-Yourself.com
      Sep 2010 - Dec 2010 (3 months)
      - Created new layouts for company website.
      - Unified existing documents with consistent branding elements.
      - Contributed to brainstorming meetings.
    • Marketing and Communications, Graphic Design Intern
      Covidien
      May 2008 - Aug 2008 (3 months)
      - Designed templates and unique documents for clients using InDesign, Illustrator, and Microsoft Word.
      - Assisted in planning events such as the company picnic and anniversary celebration attended by 3,000 employees.
      - Worked to create an up to date archive of all department documents as digital media and hard copies.
  • Awards

    Event and Technical Services Staff Choice Award - 2010

    Work displayed at XL Projects Art Gallery - 2010

    Introduction to Lean Manufacturing - 2008

    Dean’s list

    Art Portfolio Scholarship - Syracuse University

    Chancellor’s Scholarship - Syracuse University

  • Affiliations

    IDSA

  • Skills
    • Content Strategy
    • Graphic Design
    • Web Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @AnaMihai, member since 2008
    • Following 3
    • Followers 5
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