Package line extension for candle enthusiast - Concept, Art Direction, image editing, illustration, typography
adapting existing architecture - the assignment was to create wraps and packaging targeting tweens with an explosion of visual excitement in the Back to School offerings - generated trend analysis, concept to final press run
Sales kit for new felt tip marker - Concept, Art Direction, photo styling
Sales kit for new pen line extension - Concept, Art Direction, illustration
Sales kit for new pencil line extension - Concept, Art Direction, illustration
Bic Triumph - a premium offering that proved Bic could play on this level in the Office Products category - I distilled the research, lead internal teams and external resources - underwent an exhaustive package design exploratory that was awarded for its design by Penta.
Designed and Art Directed the product re positioning - Bic's North American introduction to coloring for adults
taking this pen family a look at aiming a bit more towards the edge with some selfie - hipster appeal
three concepts for a new Bic product segment - graphite pencil - the brief asked for premium, excitement, celebrating color - with the product as hero....make kids want it and Moms trust it!
The brite liner family is important player in our portfolio with robust annual volumes the franchise needed a face lift due to increased pressure from private label making it important to shout the benefit and reason to believe. The new away from an everyday look and appeal to Moms and students with a fresh look.
Brite liner reposition project - before and after calling out of the aspects on packaging re imagined
Sams Club Xtra Fun - Sams asked to be excited - so we turned boring into Xtra Fun! Conceived concept for both the package and display.
Sams Club Xtra Fun - Sams asked to be excited - so we turned boring into Xtra Fun! Conceived concept for both the package and display art directed through final press run.
Sams Club Xtra Fun - Sams asked to be excited - so we turned boring into Xtra Fun! Conceived concept for both the package and display.
Sams Club Back to School All in One - Sams asked to be excited! Conceived concept for both the package and display art directed through final press run. Concept, Illustration, Typography and Art Direction.
Examples of my typography and illustration work for his Sam's Club display - concept, illustration, typography and Art direction
Consumer Goods POP - Floor Display for Markers -Winning the Gold for outstanding Marketing Achievement award ( OMA)and was a tremendous success for both Bic and Staples. Sharpie followed next year with a copycat display.
ID for the Candle Lighter Utility Lighter - Concept, Art Direction, image editing, illustration, typography
I had a hunch and explored it...my trend research lead me to what I considered an under served segment - Urban Hip Hop Culture. The "Hip Nation" designs where culled from 18 to the final 8. Voted by CSP Retailer's Choice Award as the Best New Product of 2013!
pencil wrap designs -- the assignment was to create fun exciting wraps targeting unisex tweens with an explosion of visual excitement in the Back to School offerings - generated trend analysis, concept to final press run
BIC Bag concept- Invent! - Concept for a bag design that expressed the inventive side of BIC
Promotion brochure for wrapped stick pens and blister cards in a variety of themes appealing to tweens and teens! Designed both from concept through production the wrap and the package reverse blister. Adapting assets of brands: MTV, Marvel, Disney and for various seasonal offerings collaborated with illustrators.
New product introduction writing tools for kids - aiding proper hand position and grip. Co-designed the look and feel to be upbeat, confidant, proud yet approachable with some whimsy!
I was asked to create with existing branding a design architecture for this new product offering to appeal to the high school - college demographic.
gLike
BIC - highlights of my work on multiple categories
Throughout the years with Bic I have been fortunate to have experienced many highlights across all 3 primary categories from Disney Crayon Kits to Soliel launch to Hip Nation lighter wraps, developing brand identities, design architectures, line extensions, POP displays leading cross functional and global teams. My areas of expertise are primarily in typography, color, research and trend analysis as well as strong project management. I naturally lead Teams using insights and understanding what motivates people and with diverse perspectives gaining consensus.
Available
Freelance, Full-time, Moonlighting
Anna Rubino
Branding + Design Expert - CPG, Non-Profit, Small Business
Milford, CT