Strategic Design Leader, dedicated to creative excellence and collaborative design leadership, driving marketing, sales and branding goals with an intuitive, smart approach to people and projects. Demonstrated ability to inspire, mentor and engage with diverse cross-functional global teams focused on quality brand design solutions. Influential presentation skills to all levels of the organization. Award winning body of work across consumer goods packaging, advertising/promotion/print communication. Consistently deliver packaging, promotion and merchandising solutions for Costco, Family Dollar, Dollar General, Staples, Target, Hobby Lobby, Wal-Mart and Sam's Club as well as small business retail.
My expertise includes: color/trend analysis, copy-writing, advertising design, brand identity, publication design, signage, photo direction and styling, information architecture, web creative, analytical analysis and interpretation of consumer research, digital asset management, brand guidelines management, color management, production supervision, press approvals, illustration.
CSP as the Best New Product of 2013 - Hip Nation Lighter Series, Triumph
Penta Awards 2009