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Branding + Design Expert - CPG, Non-Profit, Small Business

Anna Rubino Pro

Milford, CT
Available Now
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  • About
  • About

    Strategic Design Leader, dedicated to creative excellence and collaborative design leadership, driving marketing, sales and branding goals with an intuitive, smart approach to people and projects. Demonstrated ability to inspire, mentor and engage with diverse cross-functional global teams focused on quality brand design solutions. Influential presentation skills to all levels of the organization. Award winning body of work across consumer goods packaging, advertising/promotion/print communication. Consistently deliver packaging, promotion and merchandising solutions for Costco, Family Dollar, Dollar General, Staples, Target, Hobby Lobby, Wal-Mart and Sam's Club as well as small business retail.

    My expertise includes: color/trend analysis, copy-writing, advertising design, brand identity, publication design, signage, photo direction and styling, information architecture, web creative, analytical analysis and interpretation of consumer research, digital asset management, brand guidelines management, color management, production supervision, press approvals, illustration.







  • Education
    • Design Management Institute
    • Design Management Institute
    • BFA program accelerated
      Parsons School of Design
      1983
  • Experience
    • Creative Service Director
      Odonnell Company
      New Haven, CT
      Jan 2022 - Present (4 years 5 months)
      Lead and cheer on a Team of 7 Art Directors concept through activation generating digital + print Advertising/Marketing Campaigns across Motion/Animation/Live Action including Branding. Happy to be hands on when needed!
    • A 2.1 Billion global leader
      BIC USA Inc. www.bicworld.com
      Shelton, CT
      Mar 1996 - Apr 2021 (25 years 1 month)
      Brand Design Leader for packaging and POS, social media, A+ content, collateral for the manufacture and marketing of high volume consumer products to the mass, e-commerce, food, specialty, drug and club markets. Lead creative from white space to stage 1 and adaptive design through press approval across all categories. Expert in color trends and analysis. Enthusiastic leader and Team player delivering high impact creative, on time and on budget.

    • Berkshire School Teacher - Pro Vita
      Berkshire School Teacher - Pro Vita Non Pro Schola Discimus Week
      Sheffield, MA
      Mar 2011 - Mar 2013 (2 years)
      - by invitation taught a class of 16 students about branding and the business of graphic design as a career. Berkshire School, private residential co-ed high school in Sheffield, MA.
    • Designer
      C.R. Gibson
      Norwalk, CT
      Jun 1995 - Mar 1996 (9 months)
      www.crgibson.com Global designer, marketer and manufacturer of books, stationery, photo albums and gift items.
    • Harry N Abrams
      www.abramsbooks.com
      New York, NY
      Jun 1991 - May 1995 (3 years 11 months)
      Design, creates and distributes premium quality visual books of the arts and illustration and culture.
  • Awards

    CSP as the Best New Product of 2013 - Hip Nation Lighter Series, Triumph

    Penta Awards 2009

  • Affiliations

    AIGA

  • Industries
    • Advertising
    • Food & Beverage
    • POP / Visual Merchandising
    • Publishing
    • Sustainability
  • Skills
    • Branding & Corporate Identity
    • Point of Purchase
    • Creative Direction
    • Design Management
    • Illustration
    • Print Design
    • Typography
  • On Coroflot
    @AnnaRubino, member since 2010
    • Following 5
    • Followers 10
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