Senior Design and Production Specialist
PARADIGM PUBLISHING LLC
2011 - 2020 (9 years)
* Designed and produced over 40 large textbooks and transformed newer titles into an online Learning Management System, (LMS), utilizing Adobe Create Suite. Served as the Art Director and designer for all template work, which included: covers, interiors, ancillaries, and digital visual design.
* I was the branding lead because of my experience, skills, proven excellence in design, and attention to detail.
* Created info-graphics and edited illustrator and photoshop fles for several large textbooks, which allowed the company to save money as these elements were previously created by an external vendor.
* Responsible for rebranding of Paradigm and JIST Publishing in 2014. Successfully collaborated with CEO, senior management, marketing and web development to create new corporate branding for Paradigm and JIST divisions including logo design, website design, ebook website design, mobile design, print and web marketing, tradeshow booth design, web banner advertising and other collateral design, including incentive products.
Saint Paul, MN
2010 - 2011 (1 year)
* Conceptualized and realized design concepts for graphic communications agency.
* Created eye-catching print and web materials.
* Worked with diverse clients such as 3M and CHS. Creative work included annual reports, advertising, catalogs, webpage design, gift card design, direct mail, posters, brochures, and more.
Graphic Designer/Art Director
Valerie King Design
2000 - 2011 (11 years)
* Independently managed creative projects to produce outstanding branded marketing materials.
* Managed everything from concept to production. Strategizing and developing concepts for promotion, while liaising with external clients. Created striking, creative and consistently branded marketing materials for Albarella Design, United Banker's Bank, Welland Laike Communication, City of Cottage Grove and many others. Successfully utilized strong skills of metaphorical visual design, creative layout design, photography, and writing (including writing creative copy).
* Maintained a 12 year exclusive designer relationship with United Banker's Bank and was able to produce many beautiful annual reports (with no errors) for eight years running, along with all of the company's marketing collateral, advertising, website design needs-defned company branding, with top notch results.
* Art Direction of all projects along with Marketing leadership team and freelance writer collaboration on major projects. Photography Director and actual photographer on several projects.
* Illustrated maps, logos, and vector art, saving companies time and money.