BodyMark Tattoo Markers - Design Evolution
BodyMark Tattoo Markers - Design Evolution from Anna Rubino
BodyMark Tattoo Markers - Design Evolution

I lead the North American Design rollout of what became the most successful product launch in Bic History. The Design assets were developed by the French Team under direction of Miryam Lumpini a Globally famous Tattoo artist. The design was handed off to me just a stand alone blister card. I adapted and evolved the design architecture, key benefit communication and overall essence to what it is today (I was not permitted to modify the Brand Logo to my chagrin). My concept and creation of the Look Book spawned an entire line of kits and in parallel gaining incremental and Club Channel success. I designed the next generation, a BodyMark line for the Beauty channel sold by Target. You will see form the 1pk black - the design evolution, and expansion to targeted line extensions and seasonal offerings.

The one stand alone asset provided, created by the Tattoo Artist Miryam Lumpini, that I built the BodyMark franchise up from.
BodyMark in an early display - as I was refining and developing assets.
During the first year, I had the idea to and then created a BodyMark Look Book that would become a vehicle for the first of BodyMark kits and what became the fastest selling, most profitable incremental sales and most visible new product introduction.
The cover of the 1st Look Book. A Summer Vibes and Henna series followed in 2021.
Seasonal BodyMark offering.
Seasonal BodyMark offering.
POS seasonal BodyMark.
Club offering BodyMark featuring 2 tip sizes.
Seasonal offering featured in Staples, the successful segue to the 2021 launch of the BodyMark NFL launch.
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BodyMark Tattoo Markers - Design Evolution

I lead the North American Design rollout of what became the most successful product launch in Bic History. The Design assets were developed by the French Team under direction of Miryam Lumpini a Globally famous Tattoo artist. The design was handed off to me just a stand alone blister card. I adapted and evolved the design architecture, key benefit communication and overall essence to what it is today (I was not permitted to modify the Brand Logo to my chagrin). My concept and creation of the Look Book spawned an entire line of kits and in parallel gaining incremental and Club Channel success. I designed the next generation, a BodyMark line for the Beauty channel sold by Target. You will see form the 1pk black - the design evolution, and expansion to targeted line extensions and seasonal offerings.

Available
Freelance, Full-time, Moonlighting
Anna Rubino
Branding + Design Expert - CPG, Non-Profit, Small Business Milford, CT