ice cream! projects - I*SKREAM® The National Brand needed a Re-Invention, Character Illustration, Design Direction, Branding, Directed photography and product renderings by Anzalone & Avarella Studios...more ice cream! I handled concept to execution on all, rendering illustrations, typography, copy writing, photo styling, direction and image retouching - Project A: A local boutique creamery was launching a National brand - they needed a healthy & wholesome farm to table look & feel Project B: the same creamery start up wanted branding that reflected the hand crafted nature and locally sourced ingredients of the ice cream- the opposite of the mass produced offerings, regional advertising, bcard and promotional tshirt Project C: The same creamery was hired to create a unique flavor as a personal gift for Actor Adam Sandler, we incorporated his nickname "Sandman" and his family dogs - I directed the project from concept, commissioned the illustration, brand design and copywriter
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