
Protein Freeze Ice Cream - Brand ID/packaging - Target Mom
Conceived a package, brand look and feel (including positioning strategy) to market a protein powder as a frozen dessert option at national supplement retailers. My proposal had it on shelf in a traditional pint ice cream container seizing the opportunity to disrupt. Focusing the concepts towards mid income/affluent women with children that are fitness and health conscious. Identifying 3 lifestyles segments within that demographic: Spa Mom, Indulgence Mom, and Target Mom.

Protein Freeze Ice Cream - Brand ID/packaging - Indulgence Mom
Conceived a package, brand look and feel (including positioning strategy) to market a protein powder as a frozen dessert option at national supplement retailers. My proposal had it on shelf in a traditional pint ice cream container seizing the opportunity to disrupt. Focusing the concepts towards mid income/affluent women with children that are fitness and health conscious. Identifying 3 lifestyles segments within that demographic: Spa Mom, Indulgence Mom, and Target Mom.

Protein Freeze Ice Cream - Brand ID/packaging - Spa Mom
Conceived a package, brand look and feel (including positioning strategy) to market a protein powder as a frozen dessert option at national supplement retailers. My proposal had it on shelf in a traditional pint ice cream container seizing the opportunity to disrupt. Focusing the concepts towards mid income/affluent women with children that are fitness and health conscious. Identifying 3 lifestyles segments within that demographic: Spa Mom, Indulgence Mom, and Target Mom.

Protein Freeze Refinement Round 2 - final design

Chocolate Flavor - final design

Protein Freeze Ice Cream - Brand ID/packaging - Target Mom
Conceived a package, brand look and feel (including positioning strategy) to market a protein powder as a frozen dessert option at national supplement retailers. My proposal had it on shelf in a traditional pint ice cream container seizing the opportunity to disrupt. Focusing the concepts towards mid income/affluent women with children that are fitness and health conscious. Identifying 3 lifestyles segments within that demographic: Spa Mom, Indulgence Mom, and Target Mom.
gLike