Aubi Abramowitz

Leading multiple projects to wireframe flows for frontline retail reps, care reps, and customers on desktop, tablet, and payment devices.
Enhancing existing applications and architecting new ones from the ground up with requirements from business and feasibility from dev teams.
Collaborating with Researchers and Visual Designers to craft thorough and vetted designs to ensure consistency, adoption, and usability.

Kaia is my startup for air quality and allergen sensing and solutioning.
Drove hardware design of the exterior form factor and surfacing using informed decisions based on persona creation and likely early adopter polling.
Generated iOS/Android app from sketches to wireframes to comps and analytic engine algorithms.
Created website from whiteboard to comp.
Design directed the Kaia logo and created all assets including app launch icon.

FUSE stands for future social experiences. At Microsoft, I worked alongside a team of incredibly targeted researchers at a company that creates truly world class products whose new CEO is actively removing barriers to innovation.

Enhanced online experiences including development of the front page of Eventful.me, usability of Herehere.co, and generation of clickable wireframes for a new online tool.

Design and develop rugged mobile computers and printers with focused attention to balance ease of use and maintaining legacy of UI keypads.
Communicate with a global team of engineers and overseas vendors through clear specifications and quality inspections.
Participate in user and market research by organizing ‘Voice of the Customer’ visits and compiling trend research.
Design app interaction flows and produce icon, button, tutorial, and splash screen graphics.
Produce technical illustrations for device labeling and user manuals that reduce amount of translated text.
Pitched several future concepts using compelling user scenarios to Engineering Innovation Reviews.
Earned design patent for user-centric graphic layout while taking consideration of ultra-robust keypad constraints.

Directed the art and interaction for iOS and Android apps for independent developers.
Collaborated with design firms including Slipstream Design Seattle, Modaliti Salt Lake, and Fahrenheit Design Austin.
Additional clients: Hornall Anderson, CareStats, Lumiport, YBR Design, MoPho Software.

Responsibilities included industrial design, graphic design, packaging, and presentations.
Worked with a range of fitness, outdoors, and consumer electronics firms: Dell, Target, Mountainsmith, Black Diamond,
Ruffwear, Skullcandy, Nickelodeon, Sportline, Bally, Champion C9, Everlast, Motion Computing, Sorenson Medical,
LifeSpan Fitness, Perfect Solutions, Teamedics, Freetron.

Designed and patented a conceptual mobile computing device.

Designed a conceptual project managment tablet system.