Aug 2011 - Jun 2013 (1 year 10 months)
Development of Jewelry and accessory across the domestic and international luxury market.
Assisted in designing and developing a new line of bridal jewelry that resulted in a 110% increase in Bridal sales.
Created the company’s first in-house trend book, which was utilized by project managers as a reference for buying
International travel to Europe for market research.
Daily communication with factories. 3D CAD modeling. Human factors evaluation. Graphic Design and print media assistance.
Design of trade show booth layout, Point of purchase displays, Promotional products.Concept through production.
Dec 2011 - May 2013 (1 year 5 months)
Participated in the growth and development of a small business
Developed Marketing Strategies that doubled social media engagement in less the two weeks.
Managed media partnerships and PR coordination, and booked musicians for store events.
Art Direction, Photography, Fixture Design and Development.
Brand Experience Manager
Aug 2006 - Sep 2012 (6 years 1 month)
Lead a visual team that achieved a 76% increase in store sales
Spearheaded the implementation of localized social media marketing for stores.
Created shortage action plan, in partnership with the Leadership Team,minimizing loss while achieving shrink goals.
Supervised the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
Industrial Design Intern
Lafayette Transit System
Aug 2010 - May 2011 (9 months)
Laid the groundwork for the implementation of CNG Hybrid buses that are in use in the current Lafayette transit system.