Valerie Gaddis-Arellano

• Provide direction in terms of planning, development and the implementation of all internal and external marketing strategies, branding, communication and public relations activities.
• Managed the creative development and design for 6 unique concepts in a manner that maintains the integrity of each brand.
• Create, implement and continually measure the success of all aspects of the marketing programs and campaigns to identify solutions to enhance the company’s image and position within the marketplace and community.
• Develop both short and long-term plans and budgets for each store, continually evaluating performance and return on investment (ROI).
• Produced and manage a number of programs and campaigns with the owners and management that engage and inform new and existing customers about the brand through traditional and social media applications.
• Maintain comprehensive responsibility for the editorial direction, content, design and production of all marketing collateral including digital and print usage including posters, ads, fliers and advertising among other materials.
• Continually analyze the performance of social media programs, sharing the findings and results with business stakeholders on a regular basis.
• Serve as an internal consultant bringing attention and solutions related to the company’s goals, priorities and objectives.
• Lead in terms of web design through the use of WordPress and online template and search engine optimization (SEO) management.
• Monitor new trends in both social applications and marketing for using in future project and campaigns while overseeing social media content to ensure consistent brand exposure.

• Serve as a freelance designer and marketing director for a number of independent clients using a number of avenues to successfully market to target audiences.
• Utilize a number of channels including radio, print, TV, social media, web, direct mailers, event planning and grassroots campaigns to achieve the desired end-results.
• Oversee all creative projects, translating marketing goals into creative strategies and ensuring visual consistency across various media.
• Responsible for the production of all marketing pieces including the artistic development, management of corporate publications and the development of ad campaigns.

• Worked on the rebranding of an entire salon, creating a salon culture with a mission statement, a loyalty program and developing client experience awareness and a comprehensive marketing plan that delivered the following results:
o A 600% increase in client growth within 6-months of the implementation of the new marketing plan and an increase in profit 166% from 30,000 a month to $80,000 a month.
o Produced a 70% retention rate with an average of 45 new clients monthly, up from the previous 24% retention rate.
o Doubled the sales of the salon after one year from $454,000 in 2009 to $985,000 in 2010.
o Established exclusivity as the “Official Salon” of the Denver Nuggets Dancers.
o Ranked 4th out of 167 hair salons in the 2010 Denver’s 7 A-List contest.
o Achieved an organic Google search ranking of 3rd through the use of popular keywords.

• Managed a number of highly successful events and promotions for Bacardi Brands International to specific target markets, coordinating all on-site promotional events including logistics, set-up and staff management.
• Created highly informational PowerPoint presentation that highlighted critical information in a clear, concise manner.
• Maintained responsibility for the design and layout of event materials, brainstorming and presenting concepts to clients to ensure satisfaction.

• Managed both on and off-site events for 2 distinct restaurants, forecasting a marketing plan that attracted new customers while retaining a growing consumer based using both traditional and social media.
• Booked, designed and executed corporate and social events, writing customized proposals, contracts, planning menus, writing event orders, managing staff, design layouts of the event set-up and client invoicing.
• Translated marketing goals into creative strategies, ensuring visual consistency across various media channels.
o Exceeded revenue goals for one of the restaurants by 57% with the goal being $180,000 and the actual revenue at $238,000 in 2008.
o Delivered exceptional results in April of 2009 exceeding the revenue goal by 44%.

Marketing and Adveritsing to the Latin market. TV, print, graphic design, PR, radio, concerts and night clubs - I oversaw a multitude of projects and coordinated street teams and a calendar of events.

Independent interpreter for medical situations.