Susan G. Komen's website, Komen.org, provides vital content and research to support cancer patients, families, communities and researchers.
Business Goals:
1. Redesign website that is highly usable, easy for primary audience (cancer patients and their supporters).
2. Make site easy to use for secondary audience (fundraising, researchers, sponsors, eCommerce).
3. Create site structure that better organizes 500+ pages of content in navigation and content management system.
Process:
1. Developed better picture of audience and their needs by developing personas.
2. Used personas and analytics to drive design strategy.
3. Created a well organized content map and site navigation strategy.
4. Developed wireframes and visual design in collaboration with agency team.
Outcomes:
1. New site improved traffic by 25% within month of release.
2. Increased user engagement in the support forums critical to cancer patient support.
3. Improve ability to keep content current and accurate.
