Key Lead Designer
Los Angeles, CA
Aug 2015 - Present (5 years 10 months)
Creative Lead on My Mini Mixie Qs 2016- 2017
Creative Lead on Polly Pocket 2017
Contributor to various design project and pitches within the Girls Toy Box group
Currently Concepting and Developing new IP for 2018- 2019
Senior Product Designer
Jun 2011 - Jul 2015 (4 years 1 month)
Design on My Little Pony Equestria Girls Fashion Dolls 2016 fashion dolls line.
Developed SKUS ranging from 7.99 budget dolls for LAM to 29.99 Deluxe Articulated dolls for collectors.
Worked with DHX animation studios to ensure design continuity from animation to product.
Developed and presented multiple fashion designs and brand extension options
Design Lead on core Baby Alive dolls for 2012-2016.
Execute trend & toy research to support concepts.
Brainstorming new concepts with design team & marketing team.
Concept presentations to management & creation of presentation board art.
Control drawings, doll clothing design, fabrication, silk screen and fabric pattern design.
Ensuring that new products will meet quality, cost, reliability, schedule and safety guidelines.
Design lead for licensor design approval process to ensure cohesive alignment with brand initiatives.
Design lead initiating creation of Baby Alive product style guides.
Coordinating product design work with Far East support teams.
Working with vendors to execute breadboards, sculpts, soft goods and other design needs.
Managing projects executed by vendors and interns.
Sep 2007 - May 2011 (3 years 8 months)
Line of handmade, one-of-a kind, eco-friendly ragdolls & plushies. Sold on etsy, at craft festivals and a few retail locations.
Shows & Exhibits:
Wild Wild Kingdom, Monkeyhouse Toys: Dec 2008
Go Ask Alice Doll & Plush Show: Dec 2009
Soft Served, Oh-No Doom Gallery: Dec 2010
EtsySB Coffee & Tea Trunk Show, Dec 2010
EtsySB Love Boutique, Feb 2011
Santa Barbara Arts and Crafts Show 2009-2011
Santa Barbara Whole Foods Artists Market 2010-2011
Craft Happy, Fremont CA, 2010
The Indie Mart, San Francisco, 2010
The Summerland Outdoor Market 2010
Space Invaders 2010
Silver Lake Art Craft Vintage 2010
The Goodland Gallery Artwalk 2010-2011
Art on the Mesa 2010-2011
Kids Rock, Griffith Park, 2010
Jan 2007 - May 2011 (4 years 4 months)
Specializing in Creative Product Development & Design
One World Doll Company
Akemi Organic Makeup
The Berry Man Inc.
The James Stanfield Company
Just Kid Costumes
Jakks Pacific/Play Along Inc (Hannah Montana Fashion Doll, Cabbage Patch Kids)
The Obb LLC
Senior Product Designer/Inventor
Jan 2008 - May 2009 (1 year 4 months)
While working at Dynamic, I was lead designer for Cabbage Patch Kids Fall 2009 and Spring 2010, and designed for a diverse array of products ranging from fashion dolls to crafts to playsets. I also invented, designed and presented many new toy concepts including a hand-held fashion game concept that was sold to Playmates Toys in 2008.
Play Along Toys Inc.
Aug 2006 - Aug 2007 (1 year)
Product Designer working as lead designer on Hannah Montana Fashion Dolls, Cheetah Girls Fashion Dolls, Hairspray the Movie Fashion Dolls, and The Play Along Club.
Chic Boutique Doll Co.
Dec 2004 - Jul 2006 (1 year 7 months)
Product designer at a small doll company mainly designed beautiful 11.5" fashion dolls. We focused on private label dolls for TRU, KB, Walmart, Big Lots and Kmart. In addition to designing every aspect of the product, I had daily contact with our HK point person, did evaluations and material release, participated in Toy Fair set up and sales, traveled to China to source and to oversee production, and oversaw many projects from concept to completion.
Freelance Graphic Designer
2004 - 2004