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Design Manager at Mattel

Cimmi Cumes

Santa Barbara, CA
Available Now
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  • About

    SUMMARY OF QUALIFICATIONS

    • Expert design concept presenter

    • High level contributor to all design projects within the team

    • Developed knowledge of current toy, fashion and lifestyle trends.

    • Collaborate with product managers, soft goods developers and engineers on new product development programs to bring innovation to market on budget and on time.

    • Communication of new ideas and concepts through effective 2D sketches, models and thoughtful design presentations to all levels of the company

    • Creation of samples or prototypes for proof of concept studies (i.e. foam modeling, simple plastic fabrication, sewing)

    • Work with product managers on overall design direction for product-line

    • Work with domestic and international development partners to manage new design projects and communicate on-going product needs

    • Participate in focus and consumer group study and interpret feedback into viable product concepts

    • Explore new product categories through advanced concept development

    • Mentor junior designers on their projects and their professional development

    • Senior level ability to consistently translate market research, feedback and input into appealing, cohesive and functional designs on cost, on time and on trend.

    • A passion and knowledge of the Toy Industry with the talent to motivate, steer and inspire others within core project teams

    • Positive team-member behaviors, including open and active listening skills, candid but professional sharing of ideas and opinions and high energy to strive for team achievement.

    • Highly developed ability to handle multiple priorities in a fast paced, creative environment.

    • Proficient in film editing

    • Desire to work in an open, collaborative atmosphere where innovation, accountability and fun are highly valued.

  • Education
    • Certificate in Creative Leadership Design Leadership
      Ideo U
      2020 - 2021
      Leadership certificate from Ideo U, a 3 course series including: • Storytelling for Influence • Leading for Creativity • Cultivating Creative Collaboration
    • Trade Graphic Design
      Santa Barbara City College
      2002 - 2004
    • Fashion Design
      Santa Monica College
      1999 - 2000
  • Experience
    • Design Manager
      Mattel
      Los Angeles, CA
      Mar 2020 - Present (5 years 2 months)
      Design Manager- Little Mommy, My Garden Baby, My Password Journal
      • Currently leading a team of 7 product and graphic designers
      • Overseeing product design on 3 multimillion dollar brands
      • Built and launched a new baby doll brand in 2021
      • Organizing showcase events for the larger design group of 50+ creatives
      • Spearheading an intern partnership with Community Colleges
      • Trend presentations inspiring direction for multiple brands
    • Key Lead Designer
      Mattel
      El Segundo, CA
      Jul 2015 - Mar 2020 (4 years 8 months)
      • Designed new IP collectible brand My Mini Mixie Qs
      • Invented and designed new IP brand Pooparoos
      • Concepted and designed fashion doll brand Wild Hearts Crew
      • Designed and concepted for Polly Pocket, Barbie and Monster High
    • Senior Product Designer
      Hasbro
      Jun 2011 - Jul 2015 (4 years 1 month)
      Achievements Included:
      Design on My Little Pony Equestria Girls Fashion Dolls 2016 fashion dolls line.
      Developed SKUS ranging from 7.99 budget dolls for LAM to 29.99 Deluxe Articulated dolls for collectors.
      Worked with DHX animation studios to ensure design continuity from animation to product.
      Developed and presented multiple fashion designs and brand extension options

      Design Lead on core Baby Alive dolls for 2012-2016.
      Execute trend & toy research to support concepts.
      Brainstorming new concepts with design team & marketing team.
      Concept presentations to management & creation of presentation board art.
      Control drawings, doll clothing design, fabrication, silk screen and fabric pattern design.
      Ensuring that new products will meet quality, cost, reliability, schedule and safety guidelines.
      Design lead for licensor design approval process to ensure cohesive alignment with brand initiatives.
      Design lead initiating creation of Baby Alive product style guides.
      Coordinating product design work with Far East support teams.
      Working with vendors to execute breadboards, sculpts, soft goods and other design needs.
      Managing projects executed by vendors and interns.
    • Cimmerii Dolls&Plushies
      Cimmerii
      Sep 2007 - May 2011 (3 years 8 months)
      Line of handmade, one-of-a kind, eco-friendly ragdolls & plushies. Sold on etsy, at craft festivals and a few retail locations.

      Shows & Exhibits:
      Wild Wild Kingdom, Monkeyhouse Toys: Dec 2008
      Go Ask Alice Doll & Plush Show: Dec 2009
      Soft Served, Oh-No Doom Gallery: Dec 2010
      EtsySB Coffee & Tea Trunk Show, Dec 2010
      EtsySB Love Boutique, Feb 2011
      Santa Barbara Arts and Crafts Show 2009-2011
      Santa Barbara Whole Foods Artists Market 2010-2011
      Craft Happy, Fremont CA, 2010
      The Indie Mart, San Francisco, 2010
      The Summerland Outdoor Market 2010
      Space Invaders 2010
      Silver Lake Art Craft Vintage 2010
      The Goodland Gallery Artwalk 2010-2011
      Art on the Mesa 2010-2011
      Kids Rock, Griffith Park, 2010
    • Freelance Designer
      Cimmi Designs
      Jan 2007 - May 2011 (4 years 4 months)
      Specializing in Creative Product Development & Design
      Client List:
      Summit Toys
      Bear&Co.(UK)
      Blip Toys
      Babalu inc.
      One World Doll Company
      Akemi Organic Makeup
      The Berry Man Inc.
      The James Stanfield Company
      Just Kid Costumes
      Allura Dance
      Jakks Pacific/Play Along Inc (Hannah Montana Fashion Doll, Cabbage Patch Kids)
      The Obb LLC
    • Senior Product Designer/Inventor
      Dynamic Designworks
      Jan 2008 - May 2009 (1 year 4 months)
      While working at Dynamic, I was lead designer for Cabbage Patch Kids Fall 2009 and Spring 2010, and designed for a diverse array of products ranging from fashion dolls to crafts to playsets. I also invented, designed and presented many new toy concepts including a hand-held fashion game concept that was sold to Playmates Toys in 2008.
    • Product Designer
      Play Along Toys Inc.
      Aug 2006 - Aug 2007 (1 year)
      Product Designer working as lead designer on Hannah Montana Fashion Dolls, Cheetah Girls Fashion Dolls, Hairspray the Movie Fashion Dolls, and The Play Along Club.
    • Designer
      Chic Boutique Doll Co.
      Dec 2004 - Jul 2006 (1 year 7 months)
      Product designer at a small doll company mainly designed beautiful 11.5" fashion dolls. We focused on private label dolls for TRU, KB, Walmart, Big Lots and Kmart. In addition to designing every aspect of the product, I had daily contact with our HK point person, did evaluations and material release, participated in Toy Fair set up and sales, traveled to China to source and to oversee production, and oversaw many projects from concept to completion.
    • Freelance Graphic Designer
      Mentor Corp
      2004 - 2004
  • Awards

    Mattel's Power of Passion Award 2017

    Mattel's Power of Speed Award 2017

    Creative Con Judges Choice Award Mattel- 2017

  • Industries
    • Apparel
    • Commercial Equipment
    • Footwear
    • Soft Goods
  • Skills
    • Art Direction
    • Character Design
    • Concept Art
    • Creative Direction
    • Design Management
    • Design Research
    • DIY
    • Fashion Design
    • Product Design
    • Product Development
  • Elsewhere on the Web
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  • On Coroflot
    @Cimmi, member since 2007
    • Following 13
    • Followers 13
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