David Westwood

Supporting product innovation, creation, technical development, and go-to-market commercialization for companies ranging from start-ups to established global brands.

Drove innovation at the intersection of sustainability and performance, guiding high-growth technical programs from lab bench to global market. Created new product categories across outdoor, wind, aerospace, and marine while managing forecasts, category strategy, and GTM execution. Partnered with design, engineering, sourcing, and commercial teams to align processes, accelerate commercialization, and grow revenue from $3M to $8M in three years.

Led development and launch of sustainable, high-performance equipment for a 6-million-member outdoor co-op. Worked hand-in-hand with PLMs to shape category roadmaps, manage product lifecycles, and deliver validated packs, tents, and duffles that balanced sustainability with growth and launch targets. Coordinated cross-functional workflows across design, sourcing, factories, and testing teams to ensure on-time delivery and commercial success.

Defined and launched new equipment categories, including Mustang’s entry into offshore racing with the EP Ocean Racing system. Worked with engineers, professionals, athletes, end-users and cross-functional teams to deliver technical outerwear, thermal layers, and PFDs that met demanding performance standards and business goals.

Led the relaunch of the Bakoda brand within a $6M business, managing product design, development, sourcing, marketing, and branding. Drove concept-to-market execution by integrating insights from skiers, snowboarders, and retailers into innovative product lines and cohesive brand campaigns.Led the relaunch of the Bakoda brand within a $6M business, managing product design, development, sourcing, marketing, and branding. Drove concept-to-market execution by integrating insights from skiers, snowboarders, and retailers into innovative product lines and cohesive brand campaigns.

Swept floors, organized "the equipment closet" and listened intently. Designed a paddle bag, cycling rain boot covers and silicone roll-top bags.

Articulated an updated brand strategy and oversaw creative platform for Mountain Equipment Co-op. Conducted research study, interviewed staff and members. Oversaw execution on the mec.ca, in-store materials, catalogue and advertising creative.

Spearheaded creation of "Second Chance Caveman" as part of milk campaign. Website recieved four industry awards.

Managed the international launch of a new smartphone in the UK, Netherlands, USA and Canada. Unorthodox creative recieved three indsutry awards.

Tribal DDB named Canada's Digital Agency of the Year (2005)

DDB named Canada's most creative agency for 3rd consective year.

Recruited to join new digital division within DDB called Tribal DDB. Built digital business with traditional clients such as TELUS, Sun-Rype and BC Dairy Foundation.

Developed strategy around interactivity for BC Dairy Foudation, leading to creation of a website allowing teens to create their own ads. Recived Gold at the London International Awards.

Developed strategy and worked with design team in the creation of interactive DJ game. Reciecved Bronze Pencil at the One Show Awards.

Scrappy young account exec working on dot-com accounts. Coordinated creative briefs, target market research, creative development, production, media planning and campaign tracking.