The Legend Of Geoffrey

Geoffrey the Giraffe has been the ToysRUs mascot and “Ambassador of Fun” since 1960, recognized by children and parents alike around the world. As one of the brand stewards of this iconic character, I was responsible for helping Geoffrey grow into new markets - evolving his in-store and digital presence across channels - to delight new generations of TRU Kids.

Freelance, Full-time
Duane Romanell
Creative Director / Art Director / Designer Little Falls, NJ