Duane Romanell

Independent graphic/visual design, art direction, and consultation services for the following:

Credly – 2018
Development of marketing collateral and visual assets for digital credential provider.

Toys ”R” Us – JUN 2016 to MAR 2018
Design, development, and production of digital, print, and experiential assets for “R”Us brand (supporting TRU & BRU business units) on cross-channel marketing campaigns and promotions, ID systems, and customer loyalty programs:
• Email blasts, landing pages, A-spots, banner ads, rich media units, social media posts, animations; Catalog inserts, handouts, brochures, in-store signage and displays; Packaging and product concepts; Image retouch and composites; Internal communications (docs, presentations, video walls).
• Additional responsibilities: Workflow updates, process reports, file management/archiving.

Mycrobiomics, Inc. – 2016
Development of corporate identity initiative (ID systems and guidelines), including digital assets and associated support materials.

Rebuilding Together North Jersey
Survivor Tails Animal Rescue – 2016
Pro bono design of collateral, promotional materials and fundraising pieces.

Softway Solutions – SEP 2015 to NOV 2015
Acted as liaison for TX-based agency, supporting NJ R&D division of large energy client. Developed concepts, created prototypes, and iterated on hi-fidelity comps for new human-centered experiences and services portal to support client efforts with visual storytelling.

Developed and maintained high visual ID standards across multiple brand platforms. Produced associated collateral, web/mobile resources, and event-based properties for Direct-to-Consumer product implementation and several institutional markets: Libraries, Higher Education, K-12 Schools, Corporate Benefits, as well as Gates Foundation-funded PD program. Evolved creative over time to accommodate shifting behavior/needs of a varied audience segments (Academic administrators, directors, faculty, librarians, families, parents, students).

RESULT:
• Company reputation as market leader in online tutoring secured;
• Validity of economic model established;
• Directors assisted in understanding and advancing messaging/marketing matrixes, user profiles, and flow of lead generation/conversion funnel (Direct-to-Consumer product);
• Awareness of program dramatically enhanced across base;
• Sales, usage, and renewal metrics for each market increased per year;
• Successful client engagement/retention campaigns incorporated into print, digital, and social media marketing strategies;
• VC interest/funding expanded (leading to IAC acquisition);
• Deeper penetration into Ed tech space achieved (leading to merger with The Princeton Review)

Provided visual identity/direction for innovative military contract funded by Dept. of Defense.

RESULT:
• Client loyalty expanded internally across military branches;
• On-location promotional operations increased;
• Program funding renewed despite budgetary constraints

Additional responsibilities: Managed multiple projects simultaneously, provided QA across all deliverables; communicated concepts and best practices to market and product dev teams; supervised junior creatives; built and maintained asset library; coordinated vendor support.

Developed a complete corporate identity initiative • Designed sales collateral, print and broadcast advertising, promotional materials, marketing campaigns, graphics for web/digital, and event components • Coordinated and maintained the workflow between the creative services, marketing and sales departments.

Video storyboards Developed a complete corporate identity initiative * Designed sales collateral print and broadcast advertising promotional materials marketing campaigns graphics for web/digital and event components * Coordinated and maintained the workflow between the creative services, marketing and sales departments. School of Advertising Art

Designed 3D prototypes, packaging, sales collateral, print ads and POP displays for various music and interactive CDs, video and DVD products.

Organization and paste-up of copy, artwork and photo elements to mechanical boards for advertising, editorial, and classified pages of weekly publications.