"Everything should be made as simple as possible, but not simpler."
As a designer, I feel this statement should be applied to every object. In order to create a successful product, it must be so transparent that it quickly conveys its purpose. There is a fine line between creating an object that is simple enough to effectively perform its function without creating an object that becomes simplistic.
Clean Dwellings:2nd Place in Cotton Inc. sponsored project| aRANGEaRACK:Exhibited at the 2007 International Contemporary Furniture Fair, New York| iMood and Block Clock Interface:3rd Place in 2006 SDI competition| Beer-delier:Honorable mention in AIA Bookstore redesign, reuse recycle competition