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Digital Marketing & Ad Coordinator Consultant @ January Digital - CSA @ Louis Vuitton

Edgar A. Lizarazu

Dallas, TX
Available Now
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  • About
  • About

    I am shaping my career around a passion for luxury fashion and beauty digital retail with a global approach by:

    Developing skills as an E-Commerce merchant and Marketer to hone my entrepreneurial mindset, earning related degrees to gain light of ideas, a comprehensive set of objective business tools, and spending time interacting with diverse multicultural users to foster a global perspective with an open mind, but high attention to detail and luxury user experience.

    I am proud to have a unique skills set and eagerness to manage new challenges and discover opportunities on the leading digital retail landscape for luxury fashion and beauty.

  • Education
    • Bachelor of Science Digital Retailing
      UNIVERSITY OF NORTH TEXAS
      2015 - 2018
      • Developed knowledge and skills of effective digital retailing, digital merchandising, processes, and digital marketing practices in an omni-channel environment. • Built, maintained, and managed a luxury online store (ROUX) by using leading industry Magento CMS e-commerce platform • Evaluating and implementing best practices of Usability Experience (UX), web analytics, product attributes, pricing strategies, digital marketing, website navigation and website information architecture • Optimizing and synchronizing Visual Merchandising and E-Commerce Analytics to enhance digital consumer behavior strategy
    • GMCP Marketing
      SOUTHERN METHODIST UNIVERSITY
      2013 - 2014
      Introduced to Fortune 500 Strategic Marketing management concepts. Participated and ranked top 3 in program’s marketing management live retail simulation Pharma-Sim.
    • Bachelor of Science Marketing
      University of Texas at Dallas
      2011 - 2013
      • Managed and executed Strategic Management & Marketing decisions in live retail simulation competition for domestic and international shoe industry. o Performed financial analysis, business analysis, and detailed industry research for best decision making and success at competition. o End results of simulation proved my mock company to be the most profitable among all classmates. • Outperform at world class professional sales classes offered by the University with projects’ high closing success. • Participated and implemented a search engine marketing campaign for a local small business (hagarcollars) for the Google marketing challenge and provided insights for SEO, landing page optimization, brand/product awareness, content generation, and virtual development.
  • Experience
    • Digital Marketing & Advertising Coordinator Intern
      JANUARY DIGITAL
      Dallas, TX
      May 2018 - Present (8 years 2 months)
      Support Digital Marketing & Advertising team with coordinating tasks and generating Paid Social + Paid Search campaign reports for well-known world class clients by utilizing data reporting software and translating data to detailed digestible excel presentations for clients.
      o Luxury Designer Brands
      o Cosmetics Brands
      • Search responsibilities include:
      o Google and Bing Daily Keyword Checks
      o Websites landing page checks
      o Microsoft Excel Genius:
       Keywords Generation for campaigns
       Google + Bing Ad Account Search Audits
       Search Query Reports
       Generate Creative Planning, and keep Media library organized and updated
       Naming for all Ad Creative + Upload Preparation
       E-Commerce Calendar Scheduling
      • Taking notes of client’s and vendor’s touch base calls, and preparing follow up recaps with actionable items
    • E-Commerce Expert Client Service Advisor
      Louis Vuitton
      Irving, TX
      Nov 2017 - Present (8 years 8 months)
      Maximizing online and offline conversion rate in order to meet and exceed Louis Vuitton's required KPIs by:
      • Providing world class service to online and offline users/clients across all North America (US, Canada, and Mexico)
      o Expert Email Correspondence advisor in the US and Canada
      o Top Distant Sales Expert Advisor in Mexico
      o Member of the international email Queue
      • Partnering with digital retail team to report found usability and content issues of .com
      • Generating, updating, and improving email content to enhance usability and user experience for easy path interaction with .com
      • Ensuring client and business satisfaction of all incoming queries in a professional and elevated written/verbal form.
      • Partnering with store advisors and store managers to handle and optimize requests processes, resulting in efficient elevated experiences and outcomes for clients and business.
      • Classifying intelligible analytical data of users' interactions with brand to internal use data platforms
  • Awards

    -Google AdWords Fundamentals Certificate

    - JCPenney Digital Retail Scholarship Award

    -Celebrity Judge for Fashion Group International Scholarship Competition Award 2015

    -Featured and sponsored by the House of DIFFA on 2016 & 2015

  • Affiliations

    Louis Vuitton

    January Digital - Luxury and Beauty Digital Marketing & Advertising Agency

  • Industries
    • Luxury Goods
  • Skills
    • E-Commerce
  • Elsewhere on the Web
    • n
  • On Coroflot
    @EdgarArthur7, member since 2016
    • Following 1
    • Followers 1
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