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Creative Director/ Lead Graphic Designer

Eric Perdiguerra

San Francisco, CA
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  • About
  • About

    I am a graphic artist with seventeen years of experience proficient in all aspects of design including technical production preparation pertaining to apparel, consumer goods and marketing materials. I started my career in a mass market corporate environment, then spent six years primarily in the field as a freelance graphic designer for clothing brands, restaurants, marketing companies and print shops. I have spent the last three years as the lead designer and creative director for a growing branding and merchandise company focused on screen printing and e-commerce development and fulfillment. My corporate experience has given me the ability to thrive in a team environment cooperating fluidly with multiple departments while my freelance experience has provided me the versatility to work on a number of different projects requiring great attention to detail and efficiency given the different needs of each client. My most recent experience includes working on e-commerce sites through Shopify as well as branding and identity that integrates social media marketing. I am also articulate able to create my own copy when needed ranging from slogans used for text based shirt designs, to pitch copy, to

    captions and marketing verbiage.

  • Education
    • Associate of Arts FIDM -San Francisco, CA
      FASHION INSTITUTE OF DESIGN AND MERCHANDISING
      2003
  • Experience
    • CREATIVE DlRECTOR/ LEAD GRAPHIC DESIGNER
      Brand Marinade LLC
      SAN LEANDRO, CA
      Jul 2016 - Present (9 years 11 months)
      Screen printing and E-Commerce Development and fulfillment company. Responsibilities include GRAPHIC DESIGN, APPAREL DESIGN, PACKAGING DESIGN, MARKETING MATERIALS, BRANDING & IDENTITY, CREATIVE DIRECTION, PRODUCTION TECH PACK CREATION, SHOPIFY E-COMMERCE STORE FRONT DESIGN, SOCIAL MEDIA MARKETING and COPY WRITING.
    • LEAD DESIGNER
      Piece Keeper Clothing
      Sep 2010 - Jul 2012 (1 year 10 months)
      Lifestyle street wear clothing brand focused on art and the culture of collectors and enthusiasts. Responsibilities include overseeing all aspects of design from APPAREL DESIGN, GRAPHIC DESIGN, MARKETING MATERIALS, ORDER FULFILLMENT, WEBSITE DESIGN, SOCIAL MEDIA MARKETING and CORRESPONDENCE WITH FREELANCE ARTISTS.
    • LEAD DESIGNER
      Right Brain Promotional Marketing
      Nov 2008 - Sep 2010 (1 year 10 months)
      Marketing company focused on the sourcing and creation of promotional items for specific events such as sports events. Clients included GOOGLE, MACY’S VIRGIN AMERICA, MAJOR LEAGUE BASEBALL, THE NATIONAL BASKETBALL ASSOCIATION, THE NATIONAL HOCKEY LEAGUE and QUATAR AIRWAYS. Responsibilities include PRODUCT DESIGN, MOCK-UP RENDERS, SALES PRESENTATION CREATION, PRODUCTION PRINT PACK CREATION, PHOTOGRAPHY and RECORD OF ALL PRODUCTS, CREATION OF BUSINESS COLLATERAL such as BUSINESS CARD DESIGN, HANG TAGS, EMAIL SIGNATURES and MARKETING.
    • DESIGNER
      MjC SF LLC
      SAN FRANCISCO, CA
      Aug 2003 - May 2008 (4 years 9 months)
      Licensed Loungewear and Sleepwear company for brands and licenses such as COCA-COLA, CORONA (GRUPO MODELO), HARLEY-DAVIDSON, HURLEY, SONY, XBOX, PAUL FRANK, SIGNATURES NETWORK, DISNEY, and SESAME STREET with retail partners such as TARGET, KOHL’S, WALMART, SEARS, and JC PENNEY. Responsibilities include entire aspect of design including TREND RESEARCH, ART DIRECTION, PRINT TECHNIQUE SELECTION, FABRIC SELECTION and including communication with licensors regarding ART DIRECTION, DESIGN GUIDELINES, APPROVALS and SUBMISSIONS, REQUIRED TRIMS and PRODUCTION DETAILS.
  • Industries
    • Apparel
  • Skills
    • Art Direction
    • Copywriting & Editing
    • Creative Suite
    • Design Management
    • E-Commerce
    • Fashion Design
    • Graphic Design
    • Packaging Design
    • Print Production
  • On Coroflot
    @EricPerdiguerra, member since 2008
    • Following 3
    • Followers 6
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