Technical / Fit Designer
MICHAEL GERALD LTD.
Mar 2013 - Present (8 years 8 months)
Established and manage the Technical department driving focus on consistency, and emphasizing the conceptualization of the branded model. Formulated revised specifications across brands
pin pointing weaknesses in grade rules and fabric yield resulting in an 18% first cost savings.
Revised TA calendar and implemented factory compliance on sample delivery shortening delivery times by 90 days. Reviewed and specked every garment through form and live fittings to assure the consistency and integrity of each fit, highlighting each brand and customer SMU features.
Radlciffe Design works
Apr 2011 - Present (10 years 7 months)
Headed business development function encompassing graphic design, graphic apparel design, logo, labels and branding services for apparel increasing revenue by 200%. Enabled division to build on its print design, print advertising, direct mail design, photography, look books, brochures, banners and catalog dsign services.
Mission Statement: It takes one brilliant design to send your business soaring.
Jun 2010 - Apr 2011 (10 months)
Spearheaded and delivered complete Parc 81 collection for all retail locations. Served as lead architect in the development of collection catagories focused on market demographics that expanded the woven assortment into a lifestyle brand. Addressed denim performance with upgrade piece goods, new denim trim package and in store merchandising that resulted in a 150% increase in unit sales.
Designer / Merchandiser
Oct 2009 - Jun 2010 (8 months)
Led the conceptualization of new print designs and subject related apparel and expanded the Island Shores brand making it the leading gross margin category for JC Penney in 2010. Designed, merchandised, colored and seperated original silk prints in house, estimated annualized cost savings due to implementations $100K. Developed and managed flow with detailed accuracy and correct specifications so as not to loose time with factories. Implemented standard spec sheets that maximized delivery with fit and function from 1st strike off to delivery.
Brazil International Inc
Sep 2007 - May 2009 (1 year 8 months)
Managed cross-business teams based in NY, Taiwan and Dubai succesfully producing and delivering 4.5M performance knit units for retail sales annually. Initiated and maintained detailed time and action calendars that ensured on-time delivery and minimized charge backs. Streamlined factory production by maintaining fabric and trim deliveries from Taiwan and India suppliers, maintained detailed production schedules for cutting, sewing, packing and shipping.
Mod O Doc
Sep 2006 - Aug 2007 (11 months)
Successfully executed the mens collection product launch that increased annual sales projections from 1.2M to 5M in 4 months. Established and updated brand synergy strategy and in-market representation, improving brand recognition beyond their on-line business model, making them a viable marketable brand. Acted as a leader and directed the design teams for Mod O Doc womens and Bobby brands.
Quantum Concept Inc
Aug 2001 - Sep 2006 (5 years 1 month)
Headed apparel development and merchandising encompassing product direction and technical specifications to focus on each brands strengths. Successfully executed and launched three new brands that increased annual revenue to 11M. Developed global business relations with mills and factories defining product specifications and oversaw activities with partnership companies.
Designer / Merchandiser
Oct 1998 - Jul 2001 (2 years 9 months)
Lead and directed the company's mens and womens image, brand identity and product selection that resulted in doubling US. sales to 15M annually. Provided solutions to the large sample costs and decreased annual sample budget $130K without effecting creative avenues, direction or corporate revenue.
Edison Brothers Stores Inc
Jul 1990 - Sep 1998 (8 years 2 months)
Lead successfully the product management of multiple catagories for retail sales including knits, woven, denim, fleece, furnishings, leathers, outerwear and accessories for the lifestyle branding of the J RIGGINGS 500 doors. Saw a new opportunity to introduce prospective related product design and merchandised a 25K unit knit package from a new vendor resulting in a 98% sell through in 2 weeks. Initiated and developed new sourcing and vendor avenues that encouraged competitive pricing and manufacturing that lowered or first costs and increased profits.