Fatch Chapeyama

Design tools and systems for modern creators, products that support interdisciplinary thinking, adaptability, and new ways of working. Combines product design, manufacturing, marketing, and business development to turn ideas into deliverable products.

Responsibilities: identify user needs and business agenda to shape product strategy, translate complex ideas into practical solutions, and harness cross-functional teams and subject matter expert knowledge from insight to optimize and deliver practical solutions through to product launch. Requires creativity, technical understanding, and commercial awareness to build meaningful, scalable products.

In this role, I managed end-to-end product development from concept through to launch, coordinating both internal teams and third-party partners to ensure seamless execution. I defined the vision and strategy for accessory products, managing the full lifecycle to optimize performance and drive measurable business outcomes. I also oversaw international brick-and-mortar retail initiatives, ensuring compliance with global B2B requirements, and collaborated with cross-functional teams to develop business processes that enhanced project decision-making. Additionally, I supported Design for Manufacturing (DFM) processes to align roadmaps, identify solutions, and mitigate production bottlenecks, ensuring products were delivered on time and to the highest quality standards.

In my previous role, I designed brick-and-mortar POS and POP display hardware using SolidWorks and presentation boards, creating visually engaging solutions that enhanced brand appeal and customer experience. I developed audience-driven experiential visual strategies to increase brand awareness and strengthen customer engagement. Additionally, I collaborated with the web team to revamp the company website, ensuring it aligned more closely with overall business goals and brand identity.

Contributed to IoT product design across physical and digital platforms in cross-functional teams. I played a key role in delivering a unique product that remains in production 10 years later and was recently refreshed through a successful redesign. Additionally, I contributed to the launch of a Kickstarter campaign, raising $209,688 against a $50,000 goal, validating market demand and driving production success.