Brooke Mitchell

- Optimizing dealership inventory for maximum exposure and engagement including photographing the inventory, writing proper vehicle descriptions with the dealerships' personality, pricing the inventory under the direction of the sales managers, and including supporting evidence to the vehicle's value (video, awards, carfax etc.)
- Building and maintaining the dealership blog in accordance with editorial strategy, video content strategy, link building plan, leveraging appropriate social channels and local partnerships
- Maintaining the dealerships social media presence including Facebook, Twitter, and any other social networks the store is engaged in
- Executing the dealerships content strategy including written articles, info-graphics, banner advertisements, and website featured images
- Coordinating and tying all digital activities to the traditional marketing plan for synchronized lift
- Setting the analytic goals on the dealership website and making sure the goals are achieved on both mobile and desktop platforms
- Overseeing the dealerships paid search strategy and constantly adjusting keyword strategy for optimal conversion
- Managing the SEO efforts including link building, on-page optimization including the use of semantic tags and ultimately driving domain authority for the dealership against the keyword strategy
- Managing the selection, quality verification and de-duplication of the dealerships 3rd party lead sources
- Planning and coordinating sponsorship events and activities

Contribute ideas and color schemes and design artwork for print, web, signage, displays, emails, presentations, social media and more
Contribute to the conceptualization and creation of highly engaging and brand consistent campaigns and marketing materials
Participate in developing sales and marketing strategies to meet established goals
Design and maintain product spec sheets and marketing collateral
Incorporate text into marketing material for print and web application

Designing marketing and sales support pieces for the company and dealers
Domestic and International product launch and relaunch
International and national email and print work distribution
Generating social media response to products
Writing programs for video treatment of products
Discussing marketing strategies with owners and associates
Label concept and redesign of product lines
Developing all copy for relaunch of website
Shoot, edit and re-size photos for marketing and web applications

Contribute ideas and color schemes and design artwork for print, web, signage, displays, emails, presentations, social media and more
Shoot, edit and re-size photos for marketing and web applications
Contribute to the conceptualization and creation of highly engaging and brand consistent campaigns and marketing materials
Participate in developing sales and marketing strategies to meet established goals
Work with print vendors to ensure compliance, quality, proficiency and pricing
Design and maintain product spec sheets and marketing collateral
Incorporate text into marketing material for print and web application