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Marketing & Special Events

Jessica Billenstein

Columbus, OH
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  • About
  • About

    Over the past several years, I have immersed myself in the financial industry as a “Jack-of-all-trades” in the marketing and events world. In my current position at the Community Bankers Association of Ohio, I take on multiple roles inclusive of handling every aspect of the association’s events — from pre-planning to execution. I genuinely enjoy event planning and thrive in as part of a collaborative team.

    My current responsibilities involve a wide array of tasks, including:

    - Developing, managing and promoting for all association events

    - Securing sponsorship funds for all association events

    - Negotiating and managing contracts with venues and vendors

    - Directing marketing strategy and coordination

    - Editing and producing quarterly printed magazine and weekly electronic newsletter

    While my experiences with the association are vast, event planning is my primary function (and my sweet spot). For our annual convention, I serve as the primary contact for all facets of the event. I am responsible for selecting the venues, negotiating contracts, creating the agenda, developing the central theme, booking speakers and entertainment, determining food and beverage needs, organizing the trade show, soliciting sponsors and managing our budget. I also plan and manage several one-day regional meetings with golf outings, association board meetings and dinners, Memorial Tournament hospitality house, and legislative events.

  • Education
    • Associate of Art Graphic Design
      Columbus State Community College
      2009 - 2012
    • Bachelor of Science Business Administration
      The Ohio State University
      2005 - 2009
      Specialization: Marketing
  • Experience
    • Marketing & Special Events
      Community Bankers Association of Ohio (CBAO)
      Columbus, OH
      Mar 2012 - Present (14 years 4 months)
      * Plan, design, coordinate, and produce all association events (including the annual convention and trade with 300+ attendees)
      * Develop and manage marketing strategy and communication plan for all association events
      * Negotiate and manage contracts with venues and vendors * Secure sponsorship dollars to fund events
      * Produce, edit, and solicit material for communications distributed to over 7,500 people (weekly electronic newsletter and quarterly magazine) * Manage advertising sales for electronic newsletter and magazine
      * Generate all creative and graphic design materials
      * Manage department budgets (marketing and special events)
      * Maintain and update company website Project Manager - Independent Contractor
    • Project Manager - Independent Contractor
      CAMELS Consulting Group
      Columbus, OH
      Apr 2013 - Mar 2014 (11 months)
      * Acted as a project manager to handle content flow between client and designer
      * Edited and wrote new copy for website
      * Worked with designer to determine the design direction of new website
    • Program Coordinator - Independent Contractor (Information Technology/Marketing)
      The Ohio State University Wexner Medical Center
      Columbus, OH
      Jul 2010 - Dec 2011 (1 year 5 months)
      * Played integral role in internal communication efforts surrounding implementation of electronic medical records (IHIS, a job changing situation for over 17,000 people)
      * Solicited material for, produced, and edited the extended monthly staff newsletter
      * Coordinated staff events
      * Mediated projects between clients and creative team
      * Managed content on internal SharePoint site
      * Designed and wrote copy for OSUMyChart ad campaign for ambulatory clinics
  • Skills
    • Content Strategy
    • Event Design
    • Graphic Design
  • On Coroflot
    @JABillenstein, member since 2015
    • Following 1
    • Followers 1
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