Mar 2013 - Present (10 years)
Nov 2010 - Apr 2013 (2 years 5 months)
Copywriter for Sony Creative Services. Direct online, eCommerce and retail environments. Collaborate with marketing and product teams, web producers, developers, design and UX to create on-brand copy for the Sony Store online, Sony.com, Sony retail stores, etc. Projects include store.sony.com SEO-optimized landing pages, product detail pages, banners, promotional copy, product positioning statements, headlines/taglines, feature copy, product launches, CTAs, in-store collateral and more.
Jan 2008 - Jul 2012 (4 years 6 months)
Project work with various brands including Electra Bicycle Co., Prana, Split, Flow snowboards & apparel, Del Mar Plaza and more. Concept writing, website/app/blog writing and content development, advertising copywriting, collateral concepting and copywriting: ads, catalogs, look books, email blasts, hangtags, press releases, product descriptions, headlines and taglines.
Jan 2004 - Apr 2012 (8 years 3 months)
Published in the following magazines and online publications: California Visitors Guide, Visitcalifornia.com, Surfer, Lip Gloss, The Surfers Journal, Surfline.com, Mundo Rad!, Morsurf, Saltwater Girl, Sufeuses, Tide, Planeta Surf, Enjoy, Slack, Pacific Longboarder, Longboard Magazine, Surfshot, Wend, On The Board, Surftrip Journal, Surfergirls, Surf Life for Women, Slide, Nalu, Elle Girl.
Brand Ambassador / Surf Team Rider
Jul 2006 - Jul 2010 (4 years)
Surf team rider and brand ambassador for French surfwear and action sports apparel company, Oxbow. Traveled worldwide with surf team for photo/video shoots, competitions, appearances and promotional events. Surfed competitively on the ASP women's longboard surfing tour.