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Principal at Steelcase

Joey Zeledón

Grand Rapids, MI
Available Now
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  • About
  • About

    Joey Zeledón is an award-winning designer with expertise in industrial design, experience design and design strategy. During his over decade-long career, Joey has designed footwear for Clarks and Banana Republic, furniture and spaces for Steelcase, and everything from consumer electronics to consumer products, medical devices, housewares, services and food for a variety of clients while consulting at Smart Design and Continuum.

    Joey holds a BFA in Industrial Design from Rochester Institute of Technology with a concentration in Sociology.

  • Education
    • Español
      IPED Instituto Profesional de Educación DAZA
      2011 - 2012
    • BFA Industrial Design with Concentration in Sociology
      Rochester Institute of Technology
      2002 - 2006
  • Experience
    • Design Principal
      Steelcase
      Grand Rapids, MI
      Jul 2016 - Present (8 years 10 months)
      At Steelcase, Joey is the design Principal for the Health division where he creates meaningful healthcare experiences for patients, care partners, clinicians and facility management by leveraging physical, digital and spatial design components. To do this, he closely collaborates with healthcare professionals, furniture designers, interaction designers, interior designers, architects, engineers and researchers.
    • Senior Industrial Designer
      Smart Design
      New York, NY
      Aug 2012 - Aug 2016 (4 years)
      His primary role was to create new and meaningful experiences for people through product innovation. He led his teams and clients by showing the positive impact that design with meaning can create for people and consequently grow business.

      He was the co-founder and leader of Smart Design's Food Lab, an internal initiative that explores the intersection of food, design and the 5 senses. Food Lab's mission is to design the experiences around food to be as delicious (and meaningful) as the food itself.

      Joey also managed Smart Design's ID Internship Program.
    • Design Professor
      Universidad Verítas
      San José, Costa Rica
      2011 - 2012 (1 year)
      Design visualization studio course (both manual and digital techniques)
    • Industrial Designer
      Continuum
      Boston, MA
      Sep 2007 - Sep 2011 (4 years)
      Designed fresh products and experiences for a diverse array of clients and consumers. I've worked with companies as diverse as: American Express, Gillette, Keurig, Mr Coffee, OXO, Salient, SCJohnson, Staples, Targus, and Unilever.
    • Footwear Designer
      The Clarks Companies, N.A.
      Boston, MA
      May 2006 - Nov 2007 (1 year 6 months)
      Footwear Designer for Clarks Mens Division & Clarks ORIGINALS
      Lead Footwear Designer for BANANA REPUBLIC Mens Division
    • Footwear Design Intern
      New Balance
      Boston, MA
      Jun 2005 - Sep 2005 (3 months)
      Designed footwear concepts within Team Sports.
    • Footwear Design Intern
      The Clarks Companies, N.A.
      Jun 2004 - Sep 2004 (3 months)
      Designed footwear concepts for Clarks mens and Clarks Originals.
  • Awards

    IF Product Design Award

    Core77 Design Award,

    I.D. Annual Design Review Design Distinction Award.

    Spark! Silver Award.

    TIME Magazine Best Travel Gadgets of the Year.

    Good Design Award.

    Spark! Bronze Award

    IDEA Finalist

    Green Dot Award

  • Affiliations

    Smart Design, Continuum, RIT, IDSA, Universidad Verítas

  • Industries
    • Commercial Furniture
    • Consumer Electronics
    • Food & Beverage
    • Footwear
    • Healthcare
  • Skills
    • Branding & Corporate Identity
    • Creative Direction
    • Furniture Design
    • Industrial Design
    • Service Design
    • Sketching
    • UX
  • Elsewhere on the Web
    • 4
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  • On Coroflot
    @JoeyZ, member since 2006
    • Following 3
    • Followers 276
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