John R. Bloom

* Responsible for managing creative team for $500 million leading housewares manufacturer. * Over 30 national brands with up to nine catogories for each brand. * Responsible for all licensed products and packaging including KitchenAid , Cuisinart , Farberware and Mikasa * Manage creative staff of 30, maintain budgets for all internal and external costs. * Work directly with executive management, marketing, sales and customers on all programs and promotions. * Developed and designed multible Web sites including directing the branding, photography and content. * Managed photography and copy groups from start up, 3,500 new items per year. * Saved company over 50% of photography costs by renegotiating and sending work overseas. * Spearheaded the development, implementation of an online project management system. * Researched operational standards and instituted efficiencies reducing on-line product launch timing by 50%. * Oversee and develop all trade show creative and budget components. * Direct creative staff consisting of designers, copywriters, photographers, illustrators and outside creative resources to create web design, e-blasts, packaging, product concepts, corporate literature, POP and video production.

* Developed and organized the launch of in-house services to be marketed to B2B and B2C companies. * Responsible for concept and development of website, print and sales collateral. * Launched and developed websites in 30 days from concept to finish. Designed and photographed seven interactive catalogs with direct links from catalog.

* Responsible for concept and development of new mailings for direct-to-consumer, as well as strategic print media campaigns and consumer retainment catalogs for three divisions. * Created a new media format and internal style for a CD-Rom catalog. Designed an internal format for developing future CD-Rom projects. * Developed a strong working relationship with colleagues and teams throughout the company, which promoted outstanding communications, creative excellence and common goals. * Contained costs by eliminating the need for outside sources during increased workloads. * Developed new internal schedules, which significantly improved productivity of staff and other departments, while still meeting departmental goals.

* Created national print ads, catalogs, brochures, audio-visual productions, continuities, newsletters, and direct mail projects, as well as label/package design and website graphics for healthcare and high tech clients. * Teamed with account executives to identify and obtain new customers. * Organized work flow, managed graphic design and marketing teams. * Managed all aspects of outside sourcing including photographers, writers and illustrators.

* Designed, created and finalized all print ads and brochures for healthcare clients. * Led creative team interaction with all clients. * Clients included Jansen Pharmaceutical, Safeskin Corp., Lorad, Inc., Darby Drug Co. and others.